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~isPartOf:"European journal of marketing"
~isPartOf:"Foreign trade review : quarterly journal of Indian Institute of Foreign Trade"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of marketing communications"
~language:"eng"
~language:"spa"
~person:"Beatty, Sharon E."
~person:"Kim, Kyung Hoon"
~person:"Paul, Justin"
~person:"Roy, Sanjit"
~person:"Veloutsou, Cleopatra"
~subject:"Bekleidungsindustrie"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Dienstleistungsqualität"
~subject:"Indien"
~subject:"Nachhaltigkeit"
~subject:"Systematic literature review"
~type_genre:"Article in journal"
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Bekleidungsindustrie
Beziehungsmarketing
Brand management
Consumer behaviour
Dienstleistungsqualität
Indien
Nachhaltigkeit
Systematic literature review
Konsumentenverhalten
39
Markenführung
21
Relationship marketing
21
Brand image
13
Markenimage
13
Social Web
12
Social web
12
Bibliometrics
9
Bibliometrie
9
Brand
6
Customer satisfaction
6
Customer value
6
Digitalisierung
6
Digitization
6
Fashion
6
Internet marketing
6
Kundenwert
6
Kundenzufriedenheit
6
Mode
6
Online-Marketing
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Corporate reputation
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Customer integration
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Firmenimage
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Innovation
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Markenartikel
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Marketing management
5
Marketingmanagement
5
Personality psychology
5
Persönlichkeitspsychologie
5
Clothing industry
4
Innovation management
4
Innovationsmanagement
4
Jugendliche
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Nachhaltige Entwicklung
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57
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English
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Author
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Beatty, Sharon E.
Kim, Kyung Hoon
Paul, Justin
Roy, Sanjit
Veloutsou, Cleopatra
Laroche, Michel
32
Ko, Eunju
28
Cleveland, Mark
16
Valette-Florence, Pierre
16
Diamantopoulos, Adamantios
15
Bartikowski, Boris
14
Gupta, Suraksha
14
Melewar, T. C.
13
Pereira, Vijay
13
Richard, Marie-Odile
13
Balaji, M. S.
12
Chebat, Jean-Charles
12
Foroudi, Pantea
12
Oghazi, Pejvak
12
Septianto, Felix
12
Sharma, Piyush
12
Dwivedi, Yogesh Kumar
11
Dennis, Charles
10
Kukar-Kinney, Monika
10
Merchant, Altaf
10
Shukla, Paurav
10
Teng, Lefa
10
Vrontis, Demetris
10
Debroy, Bibek
9
Dhir, Amandeep
9
Filieri, Raffaele
9
Mattila, Anna S.
9
Seo, Yuri
9
Spielmann, Nathalie
9
Arslanagic-Kalajdzic, Maja
8
Chen, Qimei
8
Choi, Jeonghye
8
Flavián Blanco, Carlos
8
Geuens, Maggie
8
Gustafsson, Anders
8
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European journal of marketing
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
Journal of business research : JBR
Journal of marketing communications
Journal of retailing and consumer services
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of strategic marketing
8
The journal of services marketing
6
European management journal
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of service research : JSR
5
The journal of product & brand management
5
Business strategy and the environment
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of consumer studies
4
Journal of marketing theory and practice
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
The journal of consumer marketing
4
Asia Pacific journal of marketing and logistics
3
International business review : the official journal of the European International Business Academy
3
International journal of hospitality management
3
International journal of market research
3
International marketing review
3
European journal of marketing : EJM
2
International journal of Indian culture and business management
2
International journal of advertising : the review of marketing communications
2
Journal of consumer behaviour
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing theory and practice : JMTP
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
The international journal of bank marketing : IJBM
2
The service industries journal
2
Asia Pacific business review
1
Asian journal of business ethics : AJBE
1
Athens journal of business & economics : AJBE
1
British journal of management
1
Electronic commerce research
1
European journal of international management : EJIM
1
European management review : EMR
1
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ECONIS (ZBW)
57
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41
Decoding the complexity of the consumer-based brand equity process
Chatzipanagiotou, Kalliopi
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5479-5486
Persistent link: https://www.econbiz.de/10011590542
Saved in:
42
Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang
;
Garrett, Tony C.
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
Saved in:
43
Relationship between service quality and customer equity in traditional markets
Wang, Huanzhang
;
Kim, Kyung Hoon
;
Ko, Eunju
;
Liu, Honglei
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3827-3834
Persistent link: https://www.econbiz.de/10011515274
Saved in:
44
Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob
;
Kim, Kyung Hoon
;
Lee, Chang Han
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094
Saved in:
45
Beyond technology acceptance : brand relationships and online brand experience
Morgan-Thomas, Anna
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 21-27
Persistent link: https://www.econbiz.de/10009720394
Saved in:
46
Increasing customer equity of luxury fashion brands through nurturing consumer attitude
Kim, Kyung Hoon
;
Ko, Eunju
;
Xu, Bing
;
Han, Yoosun
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1495-1499
Persistent link: https://www.econbiz.de/10009620127
Saved in:
47
Anticipating a service experience
Harrison, Mary P.
;
Beatty, Sharon E.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 579-585
Persistent link: https://www.econbiz.de/10008988787
Saved in:
48
Culture and age as moderators in the corporate reputation and loyalty relationship
Bartikowski, Boris
;
Walsh, Gianfranco
;
Beatty, Sharon E.
- In:
Journal of business research : JBR
64
(
2011
)
9
,
pp. 966-972
Persistent link: https://www.econbiz.de/10009241411
Saved in:
49
Emotions, store-environmental cues, store-choice criteria, and marketing outcomes
Walsh, Gianfranco
;
Shiu, Edward
;
Hassan, Louise M.
; …
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 737-744
Persistent link: https://www.econbiz.de/10009151701
Saved in:
50
Factors affecting couples' decisions to jointly shop
Lim, Junsang
;
Beatty, Sharon E.
- In:
Journal of business research : JBR
64
(
2011
)
7
,
pp. 774-781
Persistent link: https://www.econbiz.de/10009151689
Saved in:
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