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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
~subject:"Hotel industry"
~subject:"Kundenzufriedenheit"
~subject:"Service quality"
~subject:"Social web"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Marktinformation"
~type_genre:"Umfrage"
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Brand image
Hotel industry
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Consumer behaviour
809
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808
Beziehungsmarketing
181
Relationship marketing
181
Brand management
153
Markenführung
153
Markenimage
135
Customer satisfaction
106
Dienstleistungsqualität
84
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77
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77
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61
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Virales Marketing
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321
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Kim, Eojina
5
Kumar, V.
5
Raab, Carola
5
Grohmann, Bianca
4
Hanks, Lydia
4
Mattila, Anna S.
4
Namkung, Young
4
Tanford, Sarah
4
Tang, Liang
4
Buil, Isabel
3
De Chernatony, Leslie
3
Han, Heesup
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King, Ceridwyn
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Line, Nathaniel D.
3
Miao, Li
3
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Wu, Luorong
3
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2
Babakus, Emin
2
Back, Ki-joon
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2
Balaji, M. S.
2
Berezan, Orie
2
Brasel, S. Adam
2
Chen, Chien-Yu
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Diamantopoulos, Adamantios
2
Ding, Ying
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Fan, Alei
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Folkes, Valerie S.
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2
Hagtvedt, Henrik
2
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2
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European journal of marketing : EJM
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
703
Journal of business research : JBR
696
International journal of hospitality management
422
The journal of product & brand management
270
The journal of brand management : an international journal
233
Psychology & marketing
186
Journal of travel and tourism marketing
174
Journal of hospitality marketing & management
173
International journal of contemporary hospitality management
169
The journal of services marketing
158
Asia Pacific journal of marketing and logistics
156
Cogent business & management
143
Tourism management : research, policies, practice
122
International journal of internet marketing and advertising : IJIMA
119
Journal of marketing communications
115
International journal of consumer studies
109
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
Journal of strategic marketing
105
The service industries journal
103
Journal of international consumer marketing
102
Marketing intelligence & planning
93
Journal of marketing
90
Services marketing quarterly
89
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Technological forecasting & social change : an international journal
86
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
85
Journal of promotion management : innovations in planning and applied research
84
International journal of electronic marketing and retailing : IJEMR
83
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
81
The journal of consumer marketing
81
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
80
Journal of global marketing
79
Journal of Islamic marketing
78
Journal of internet commerce
76
Journal of fashion marketing and management
73
International journal of advertising : the review of marketing communications
72
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
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ECONIS (ZBW)
321
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1
Saving local restaurants : the impact of altruism, self-enhancement, and affiliation on restaurant customers' EWOM behavior
Hanks, Lydia
;
Line, Nathaniel D.
;
Dogru, Tarik
;
Lu, Lu
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 301-326
Persistent link: https://www.econbiz.de/10014633477
Saved in:
2
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
3
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
4
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
5
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
6
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
7
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
8
It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Song, Jahyun
;
Qu, Hailin
;
Li, Xiang
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 327-352
Persistent link: https://www.econbiz.de/10014633506
Saved in:
9
Threat-induced sustainability : how COVID-19 has affected sustainable behavioral intention and sustainable hotel brand choice
Kim, Seongseop
;
Kim, Jungkeun
;
Lee, Jacob C.
;
Park, Jinah
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 501-515
Persistent link: https://www.econbiz.de/10014633597
Saved in:
10
How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Jang, Yoon Jung
;
Kim, Eojina
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10014633600
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