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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Brand image"
~subject:"Hotel industry"
~subject:"Service quality"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Brand image
Hotel industry
Service quality
Social web
Consumer behaviour
809
Konsumentenverhalten
808
Beziehungsmarketing
181
Relationship marketing
181
Brand management
153
Markenführung
153
Markenimage
135
Customer satisfaction
106
Kundenzufriedenheit
106
Dienstleistungsqualität
84
Brand
77
Markenartikel
77
Emotion
61
Viral marketing
58
Virales Marketing
58
Social Web
56
Gastronomie
55
Restaurant industry
55
USA
51
United States
51
Internet marketing
50
Einzelhandel
49
Online-Marketing
49
Retail trade
49
Advertising effects
48
Werbewirkung
48
Marketing management
45
Marketingmanagement
45
Online retailing
43
Online-Handel
43
Hotellerie
38
Holiday behaviour
35
Urlaubsverhalten
35
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34
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Grohmann, Bianca
4
Hanks, Lydia
4
Kim, Eojina
4
Kumar, V.
4
Namkung, Young
4
Raab, Carola
4
Buil, Isabel
3
De Chernatony, Leslie
3
King, Ceridwyn
3
Line, Nathaniel D.
3
Mattila, Anna S.
3
Miao, Li
3
Tanford, Sarah
3
Tang, Liang
3
Wong, IpKin Anthony
3
Abosag, Ibrahim
2
Babakus, Emin
2
Balaji, M. S.
2
Brasel, S. Adam
2
Chen, Chien-Yu
2
Dagger, Tracey S.
2
Delgado-Ballester, Elena
2
Diamantopoulos, Adamantios
2
Ding, Ying
2
Folkes, Valerie S.
2
Grewal, Dhruv
2
Guèvremont, Amélie
2
Han, Heesup
2
Hanson, Sara
2
Hennig-Thurau, Thorsten
2
Johnson, Allison R.
2
Kang, Jee-Won
2
King, Brian
2
Law, Rob
2
Lee, Seonjeong
2
Lee, Wai Jin
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Liu, Matthew Tingchi
2
Lu, Lu
2
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European journal of marketing : EJM
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of the Academy of Marketing Science
Journal of business research : JBR
640
Journal of retailing and consumer services
574
International journal of hospitality management
381
The journal of product & brand management
265
The journal of brand management : an international journal
233
Psychology & marketing
161
Journal of travel and tourism marketing
154
International journal of contemporary hospitality management
153
Journal of hospitality marketing & management
151
Asia Pacific journal of marketing and logistics
138
The journal of services marketing
129
Cogent business & management
113
International journal of internet marketing and advertising : IJIMA
113
Journal of marketing communications
113
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
97
Journal of international consumer marketing
95
Tourism management : research, policies, practice
95
International journal of consumer studies
93
Journal of strategic marketing
89
The service industries journal
87
Marketing intelligence & planning
84
Technological forecasting & social change : an international journal
84
Journal of marketing
83
Services marketing quarterly
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of promotion management : innovations in planning and applied research
78
The journal of consumer marketing
77
Journal of global marketing
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
75
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
74
International journal of advertising : the review of marketing communications
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
International journal of electronic marketing and retailing : IJEMR
70
Journal of Islamic marketing
70
Journal of internet commerce
69
Journal of marketing management : MM
67
Journal of fashion marketing and management
66
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ECONIS (ZBW)
284
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1
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284
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1
Saving local restaurants : the impact of altruism, self-enhancement, and affiliation on restaurant customers' EWOM behavior
Hanks, Lydia
;
Line, Nathaniel D.
;
Dogru, Tarik
;
Lu, Lu
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 301-326
Persistent link: https://www.econbiz.de/10014633477
Saved in:
2
Robots do not judge : service robots can alleviate embarrassment in service encounters
Holthöwer, Jana
;
Doorn, Jenny van
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 767-784
Persistent link: https://www.econbiz.de/10014326641
Saved in:
3
Winning your customers' minds and hearts : disentangling the effects of lock-in and affective customer experience on retention
Gao, Lily
;
Haan, Evert de
;
Melero-Polo, Iguácel
; …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 334-371
Persistent link: https://www.econbiz.de/10014251177
Saved in:
4
How has the effect of brand personality on customer-based brand equity changed over time? : longitudinal evidence from a panel data set spanning 18 years
Luffarelli, Jonathan
;
Delre, Sebastiano A.
;
Landgraf, Polina
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
3
,
pp. 598-616
Persistent link: https://www.econbiz.de/10014251247
Saved in:
5
Are hotel guests altruistic? : how positive review disconfirmation affects consumers' online review behavior
Li, Hengyun
;
Meng, Fang
;
Hudson, Simon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
3
,
pp. 528-548
Persistent link: https://www.econbiz.de/10014230030
Saved in:
6
Managing customer satisfaction after a product recall : the joint role of remedy, brand equity, and severity
Mafael, Alexander
;
Raithel, Sascha
;
Hock, Stefan J.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 174-194
Persistent link: https://www.econbiz.de/10012819750
Saved in:
7
Consumer resource integration and service innovation in social commerce : the role of social media influencers
Wu, Yao
;
Nambisan, Satish
;
Xiao, Jinghua
;
Xie, Kang
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
3
,
pp. 429-459
Persistent link: https://www.econbiz.de/10013199119
Saved in:
8
It takes a village! : customer value co-creation behavior in restaurant social media-based brand community
Song, Jahyun
;
Qu, Hailin
;
Li, Xiang
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
2
,
pp. 327-352
Persistent link: https://www.econbiz.de/10014633506
Saved in:
9
Threat-induced sustainability : how COVID-19 has affected sustainable behavioral intention and sustainable hotel brand choice
Kim, Seongseop
;
Kim, Jungkeun
;
Lee, Jacob C.
;
Park, Jinah
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 501-515
Persistent link: https://www.econbiz.de/10014633597
Saved in:
10
How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Jang, Yoon Jung
;
Kim, Eojina
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
3
,
pp. 516-532
Persistent link: https://www.econbiz.de/10014633600
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