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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of current issues and research in advertising : JCIRA"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Internet"
~subject:"Konsumentenverhalten"
~subject:"United States"
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Internet
Konsumentenverhalten
United States
Internet marketing
91
Online-Marketing
91
Consumer behaviour
48
Social Web
37
Social web
37
Advertising effects
35
Werbewirkung
35
Advertising
28
Werbung
28
Brand management
23
Markenführung
23
social media
18
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12
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12
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9
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8
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8
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8
Öffentlichkeitsarbeit
8
Online retailing
7
Online-Handel
7
Viral marketing
7
Virales Marketing
7
Facebook
6
Sales promotion
6
Verkaufsförderung
6
Bibliometrics
5
Bibliometrie
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5
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Aalberts, Robert J.
2
Arli, Denni
2
Chang, Susan
2
Fogel, Joshua
2
Luna-Nevarez, Cuauhtemoc
2
McMillan, Sally J.
2
Morimoto, Mariko
2
Nill, Alexander F.
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Park, Jae Hee
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1
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Atli Geir Hallgrímsson
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Bernal, Jorge
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Bhat, Savita
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Bradshaw, Amanda S.
1
Butt, Irfan
1
Chakraborty, Uttam
1
Cho, Yong-suk
1
Choi, Yunmi
1
Chtourou, Saber
1
Chung, Hwiman
1
Contò, Francesco
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Dardis, Frank E.
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Dias, Ashley M.
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Dietrich, Timo
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Dodoo, Naa Amponsah
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Fagerstrøm, Asle
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1
Fogel, Joshua A.
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Health marketing quarterly
Journal of current issues and research in advertising : JCIRA
Journal of promotion management : JPM
Journal of business research : JBR
192
Journal of retailing and consumer services
146
International journal of internet marketing and advertising : IJIMA
134
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
86
Journal of marketing communications
75
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
International journal of advertising : the review of marketing communications
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
54
International journal of electronic marketing and retailing : IJEMR
53
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
52
International journal of hospitality management
52
The journal of product & brand management
47
Journal of advertising research
46
Information systems research : ISR
42
Cogent business & management
41
Management science : journal of the Institute for Operations Research and the Management Sciences
41
Electronic commerce research
39
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
32
Technological forecasting & social change : an international journal
32
International journal of advertising : the quarterly review of marketing communications
31
Journal of management information systems : JMIS
31
Journal of marketing
31
Journal of electronic commerce research : JECR
30
International journal of technology marketing : IJTMkt
29
Journal of travel and tourism marketing
29
Tourism management : research, policies, practice
29
International journal of e-business research : an official publication of the Information Resources Management Association
28
Marketing intelligence & planning
28
Asia Pacific journal of marketing and logistics
27
International journal of consumer studies
27
International journal of contemporary hospitality management
27
Journal of marketing research : JMR
27
Psychology & marketing
27
The journal of brand management : an international journal
27
Young consumers : insight and ideas for responsible marketers
27
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
25
Journal of hospitality marketing & management
25
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ECONIS (ZBW)
56
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1
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
4
Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source credibility and risk attitude
Sun, Ruoyu
;
Meng, Juan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013417448
Saved in:
5
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
6
Marketing a health brand on Facebook : effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
Lee, Yen-I.
;
Phua, Joe
;
Wu, Tai-Yee
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10012259409
Saved in:
7
Consumer attitudes toward online advertising : the moderating role of personality
Souiden, Nizar
;
Chtourou, Saber
;
Korai, Bernard
- In:
Journal of promotion management : JPM
23
(
2017
)
2
,
pp. 207-227
Persistent link: https://www.econbiz.de/10011729518
Saved in:
8
Healthcare marketing : a review of the literature based on citation analysis
Butt, Irfan
;
Iqbal, Tariq
;
Zohaib, Sadia
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 271-290
Persistent link: https://www.econbiz.de/10012200154
Saved in:
9
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
10
Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun
- In:
Health marketing quarterly
35
(
2018
)
3
,
pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
Saved in:
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