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~isPartOf:"Health marketing quarterly"
~isPartOf:"Journal of health economics"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"The American economic review"
~subject:"Advertising"
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Search: subject:"Pharmaceuticals"
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Advertising
Pharmaceuticals
219
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216
Pharmaceutical industry
62
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62
Gesundheitskosten
36
Health care costs
36
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3
Fogel, Joshua
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Park, Jin Seong
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Health marketing quarterly
Journal of health economics
Management science : journal of the Institute for Operations Research and the Management Sciences
The American economic review
International journal of pharmaceutical and healthcare marketing : IJPHM
17
NBER working paper series
12
NBER Working Paper
11
Working paper / National Bureau of Economic Research, Inc.
7
Development of scientific marketing in the twentieth century : research for sales in the pharmaceutical industry
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Health economics
3
International journal of industrial organization
3
Journal of public policy & marketing
3
Applied economics
2
Cross-cultural buyer behavior
2
Discussion paper / Institute of Social and Economic Research
2
International journal of pharmaceutical and healthcare marketing
2
Journal of advertising research
2
Journal of current issues and research in advertising : JCIRA
2
Journal of global marketing
2
Journal of promotion management : JPM
2
Journal of public economic theory
2
Marketing letters : a journal of research in marketing
2
Quantitative marketing and economics : QME
2
Research paper
2
Southern economic journal
2
Advances in economic analysis & policy
1
Advances in marketing and public policy : a research annual
1
Advertising theory
1
American Society of Health Economists (ASHEcon) Paper
1
American business law journal : the official publication of the American Business Law Association
1
American economic journal : a journal of the American Economic Association
1
Bridging the gap between advertising academia and practice
1
CESifo Working Paper Series
1
CESifo economic studies : CESifo, a joint initiative of the University of Munich's Center for Economic Studies and the Ifo Institute
1
CESifo working papers
1
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
1
CPB discussion paper
1
Central European journal of operations research
1
Cogent business & management
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1
How do restrictions on advertising affect consumer search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
68
(
2022
)
2
,
pp. 866-882
Persistent link: https://www.econbiz.de/10012877293
Saved in:
2
Two views of cancer medicines : imagery versus evidence
Darrow, Jonathan J.
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10014295058
Saved in:
3
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
4
Utilization of adequate provision in prescription drug broadcast ads among low- and non-Internet users
Betts, Kevin R.
;
Aikin, Kathryn J.
;
Burke, Panne
; …
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 4-22
Persistent link: https://www.econbiz.de/10013336367
Saved in:
5
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
6
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
7
Why the "sea of same"? : a qualitative look at DTCA within the larger context of healthcare marketing
Macias, Wendy
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 155-175
Persistent link: https://www.econbiz.de/10012259411
Saved in:
8
Umbrella branding in pharmaceutical markets
Suppliet, Moritz
- In:
Journal of health economics
73
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012495806
Saved in:
9
The role of imagination in consumers' processing of visual metaphors in prescription drug advertising
Foreman, Jeffrey R.
;
Hsieh, Meng-Hua
;
Grover, Aditi
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 169-185
Persistent link: https://www.econbiz.de/10012200137
Saved in:
10
Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua
;
Zhuk, Anna
- In:
Health marketing quarterly
36
(
2019
)
3
,
pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
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