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Internet marketing
22
Online-Marketing
22
Consumer behaviour
11
Konsumentenverhalten
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Social Web
11
Social web
11
social media
10
Arzneimittel
7
Direct marketing
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Direktmarketing
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Fogel, Joshua
3
Aikin, Kathryn J.
1
Akowuah, Emmanuel A.
1
Alpert, Jordan M.
1
Apenteng, Bettye A.
1
Bradshaw, Amanda S.
1
Butt, Irfan
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Chen, Huan
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Dias, Ashley M.
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Dooley, Jennifer Allyson
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Ekpo, Imaobong B.
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El Hajjar, Samer
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Erwin, Cathleen O.
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Fogel, Joshua A.
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Go, Eun
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He, Waverley
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Iqbal, Tariq
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Iverson, Don
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Jaisle, Alyssa
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Jiang, Pingjun
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Jones, Sandra C.
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Kazley, Abby Swanson
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Lee, Yen-I.
1
Luna-Nevarez, Cuauhtemoc
1
Masterson, Jonathan P., IV
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Mathews, Simon C.
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Meng, Juan
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Mutiso, Fedelis M.
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Novick, Daniel
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O'Donoghue, Amie C.
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Opoku, Samuel T.
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Ouaida, Fadila
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Rupert, Douglas J.
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Sakulsaengprapha, Vorada
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Schilling, Andrew
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Shi, Galen
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Health marketing quarterly
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
SpringerLink / Bücher
123
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Springer eBook Collection
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
76
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
International journal of technology marketing : IJTMkt
60
Journal of management information systems : JMIS
60
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of travel and tourism marketing
51
Journal of electronic commerce research : JECR
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
22
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22
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1
From one to five stars : an exploratory study of how consumer reviews and digital brand identity shape maternal pediatrician selection
Bradshaw, Amanda S.
- In:
Health marketing quarterly
40
(
2023
)
3
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014333892
Saved in:
2
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
3
Social media impact on qualitative performance metrics : analysis and trends of top revenue grossing U.S. hospitals
Sakulsaengprapha, Vorada
;
Masterson, Jonathan P., IV
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10013417446
Saved in:
4
Looking at young millennials' risk perception and purchase intention toward GM foods : exploring the role of source credibility and risk attitude
Sun, Ruoyu
;
Meng, Juan
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 263-279
Persistent link: https://www.econbiz.de/10013417448
Saved in:
5
How cosmetic surgeons portray cosmetic procedures through Instagram? : a content analysis on cosmetic surgeons' posts on Instagram
Tootoonchi Tabrizi, Maryam
;
Öztürk, Sevgi Ayşe
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10013356982
Saved in:
6
Use of social media in healthcare
El Hajjar, Samer
;
Ouaida, Fadila
- In:
Health marketing quarterly
39
(
2022
)
2
,
pp. 173-190
Persistent link: https://www.econbiz.de/10013357093
Saved in:
7
Exploring the impact of online graphic narratives in consumer health promotion : a type 2 diabetes study
Luna-Nevarez, Cuauhtemoc
- In:
Health marketing quarterly
38
(
2021
)
4
,
pp. 315-333
Persistent link: https://www.econbiz.de/10012802284
Saved in:
8
Social media : how hospital Facebook activity may influence patient satisfaction
Richter, Jason P.
;
Kazley, Abby Swanson
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10012200165
Saved in:
9
Examining the relationship between social media engagement and hospital revenue
Apenteng, Bettye A.
;
Ekpo, Imaobong B.
;
Mutiso, Fedelis M.
- In:
Health marketing quarterly
37
(
2020
)
1
,
pp. 10-21
Persistent link: https://www.econbiz.de/10012200166
Saved in:
10
Marketing a health brand on Facebook : effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
Lee, Yen-I.
;
Phua, Joe
;
Wu, Tai-Yee
- In:
Health marketing quarterly
37
(
2020
)
2
,
pp. 138-154
Persistent link: https://www.econbiz.de/10012259409
Saved in:
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