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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Social Web
94
Social web
94
Internet marketing
69
Online-Marketing
69
B-to-B-Marketing
60
Business-to-business marketing
60
Lieferantenmanagement
40
Supplier relationship management
40
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39
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36
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36
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19
Marketingmanagement
19
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18
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18
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14
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14
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13
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Agnihotri, Raj
10
Itani, Omar S.
6
Christodoulides, George
4
Cartwright, Severina
3
Chaker, Nawar N.
3
Dingus, Rebecca
3
Krush, Michael T.
3
Mero, Joel
3
Michaelidou, Nina
3
Terho, Harri
3
Tóth, Zsófia
3
Brown, Brian P.
2
Canning, Louise
2
Cardinali, Silvio
2
Chan, Ka Wing
2
Davies, Iain A.
2
Dibb, Sally
2
Gu, William
2
Hajli, Nick
2
Herhausen, Dennis
2
Houghton, David
2
Hsiao, Shih-Hui
2
Hu, Michael Y.
2
Johnston, Wesley J.
2
Kalra, Ashish
2
Karjaluoto, Heikki
2
Kumar, Bipul
2
Kumar, Prashant
2
Leek, Sheena
2
Liu, Hongfei
2
Liu, Martin J.
2
Luo, Jun
2
Marder, Ben
2
Milne, George R.
2
Nijssen, E. J.
2
Quinton, Sarah
2
Septianto, Felix
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Sharma, Arun
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Siamagka, Nikoletta-Theofania
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
599
Journal of retailing and consumer services
315
Technological forecasting & social change : an international journal
268
SpringerLink / Bücher
261
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
248
International journal of internet marketing and advertising : IJIMA
237
Information systems research : ISR
196
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
176
Tourism management : research, policies, practice
150
Journal of management information systems : JMIS
149
Journal of advertising research
148
Management science : journal of the Institute for Operations Research and the Management Sciences
143
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
138
Springer eBook Collection
138
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
137
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
137
Psychology & marketing
129
International journal of hospitality management
124
Journal of internet commerce
116
Electronic commerce research
115
International journal of electronic marketing and retailing : IJEMR
109
Business horizons
105
International journal of business information systems : IJBIS
100
Journal of travel and tourism marketing
100
Journal of promotion management : innovations in planning and applied research
98
Journal of marketing management : MM
96
Management information systems : mis quarterly
94
Cogent business & management
90
Journal of electronic commerce research : JECR
90
International journal of electronic commerce : IJEC
88
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
87
International journal of advertising : the quarterly review of marketing communications
85
Journal of marketing
85
International journal of technology marketing : IJTMkt
84
The journal of product & brand management
81
HMD : Praxis der Wirtschaftsinformatik
78
CESifo working papers
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
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ECONIS (ZBW)
108
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1
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108
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date (oldest first)
1
Social
media
marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
Digital content marketing on
social
media
along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Informational vs. emotional B2B firm-generated-content on
social
media
engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
4
Strategic use of
social
media
in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
5
Social
media
analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
6
Effectiveness of B2B
social
media
marketing : the effect of message source and message content on
social
media
engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
7
Amplifying retailers' sales with a hub's owned and earned
social
media
: the moderating role of marketplace organic search
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 165-175
Persistent link: https://www.econbiz.de/10013197770
Saved in:
8
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
9
Social
media
-related tensions on business-to-business markets : evidence from China
Luo, Jun
;
Tóth, Zsófia
;
Liu, Martin J.
;
Yuan, Ruizhi
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 293-306
Persistent link: https://www.econbiz.de/10012501922
Saved in:
10
Measuring B2B social selling : key activities, antecedents and performance outcomes
Terho, Harri
;
Giovannetti, Marta
;
Cardinali, Silvio
- In:
Industrial marketing management : the international …
101
(
2022
),
pp. 208-222
Persistent link: https://www.econbiz.de/10013197771
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