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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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B-to-B-Marketing
115
Business-to-business marketing
115
Lieferantenmanagement
102
Supplier relationship management
102
E-commerce
96
Electronic Commerce
96
Social Web
94
Social web
94
Internet marketing
69
Online-Marketing
69
Beziehungsmarketing
59
Relationship marketing
59
Social media
37
Digital platform
27
Digitale Plattform
27
Marketing management
27
Marketingmanagement
27
B2B
25
Business network
24
Unternehmensnetzwerk
24
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21
Betriebliche Wertschöpfung
20
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20
Value creation
20
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Innovation
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Online-Handel
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Agnihotri, Raj
10
Itani, Omar S.
6
Swani, Kunal
5
Christodoulides, George
4
Cartwright, Severina
3
Chaker, Nawar N.
3
Dingus, Rebecca
3
Keränen, Joona
3
Kim, Kyung Hoon
3
Krush, Michael T.
3
Mero, Joel
3
Michaelidou, Nina
3
Moon, Hakil
3
Nenonen, Suvi
3
Nijssen, E. J.
3
Pardo, Catherine
3
Terho, Harri
3
Tóth, Zsófia
3
Wei, Ruiqi
3
Akhtar, Pervaiz
2
Baabdullah, Abdullah Mohammed
2
Bahar, Varqa Shamsi
2
Behl, Abhishek
2
Brown, Brian P.
2
Cardinali, Silvio
2
Chan, Ka Wing
2
Chirumalla, Koteshwar
2
Chong, Alain Yee Loong
2
Davies, Iain A.
2
Di Benedetto, C. Anthony
2
Dibb, Sally
2
Dwivedi, Yogesh Kumar
2
Fehrer, Julia
2
Gao, Wei
2
Gebauer, Heiko
2
Geiger, Susi
2
Gilliland, David I.
2
Gu, William
2
Hajli, Nick
2
Hsiao, Shih-Hui
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
952
Journal of retailing and consumer services
716
SpringerLink / Bücher
581
Technological forecasting & social change : an international journal
537
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
421
Telecommunications policy : the international journal of digital economy, data sciences and new media
403
NBER working paper series
381
Information systems research : ISR
332
Management science : journal of the Institute for Operations Research and the Management Sciences
329
Online Information Review
329
Electronic commerce research
318
Springer eBook Collection
316
International journal of business information systems : IJBIS
313
Working paper / National Bureau of Economic Research, Inc.
297
International journal of internet marketing and advertising : IJIMA
287
Journal of internet commerce
267
NBER Working Paper
258
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
248
Journal of payments strategy & systems
244
Journal of management information systems : JMIS
239
Information systems and e-business management : ISeB
230
Tourism management : research, policies, practice
225
International journal of hospitality management
224
International journal of electronic marketing and retailing : IJEMR
211
CESifo working papers
208
International journal of e-business research : an official publication of the Information Resources Management Association
204
Electronic commerce research and applications
200
Psychology & marketing
197
Journal of electronic commerce research : JECR
195
International journal of electronic commerce : IJEC
194
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
194
European journal of operational research : EJOR
186
Finance research letters
182
International journal of production research
180
Journal of advertising research
180
International journal of production economics
178
Information economics and policy : IEP
173
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
173
Premier reference source
170
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ECONIS (ZBW)
228
USB Cologne (EcoSocSci)
1
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1
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10
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229
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1
Social media marketing assimilation in B2B firms : an integrative framework of antecedents and consequences
Maduku, Daniel K.
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 27-42
Persistent link: https://www.econbiz.de/10014555706
Saved in:
2
B2B service sales on a digital multi-sided platform : transformation from value chains to value networks
Heikinheimo, Minna
;
Hautamäki, Pia
;
Julkunen, Saara
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 26-39
Persistent link: https://www.econbiz.de/10014456183
Saved in:
3
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
4
Value creation in data-centric B2B platforms : a model based on multiple case studies
Mancuso, Ilaria
;
Messeni Petruzzelli, Antonio
; …
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014555791
Saved in:
5
Leading the transition to multi-sided platforms (MSPs) in a B2B context : the case of a recycling SME
Budde, Lukas
;
Hänggi, Roman
;
Laglia, Leonardo
; …
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 106-119
Persistent link: https://www.econbiz.de/10014456184
Saved in:
6
B2B eWOM on Alibaba : signaling through online reviews in platform-based social exchange
Tóth, Zsófia
;
Mrad, Mona
;
Itani, Omar S.
;
Luo, Jun
; …
- In:
Industrial marketing management : the international …
104
(
2022
),
pp. 226-240
Persistent link: https://www.econbiz.de/10013326941
Saved in:
7
Unlocking the potential of Industrial
Internet
of Things (IIOT) in the age of the industrial metaverse : business models and challenges
Endres, Herbert
;
Indulska, Marta
;
Ghosh, Arunava
- In:
Industrial marketing management : the international …
119
(
2024
),
pp. 90-107
Persistent link: https://www.econbiz.de/10014555718
Saved in:
8
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
Social media analytics for business-to-business marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
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