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~isPartOf:"International journal of event and festival management"
~isPartOf:"Journal of historical research in marketing"
~subject:"Dienstleistungsmarketing"
~subject:"Geschichte"
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Dienstleistungsmarketing
Geschichte
Marketing theory
86
Marketingtheorie
86
History of economic thought
45
Ökonomische Ideengeschichte
45
History of marketing thought
25
Marketing
16
USA
15
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15
Bibliometrics
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Consumer behaviour
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Marketing management
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Marketingmanagement
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Marktforschung
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Advertising
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Biography
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Donald F. Dixon
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Werbung
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Betriebswirtschaftsstudium
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Graduate business education
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History of marketing theory
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Wissenschaftliche Methode
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American Marketing Association
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Autobiography
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Jones, D. G. Brian
2
Tadajewski, Mark
2
Bueddefeld, Jill N. H.
1
Cochoy, Franck
1
Cunningham, Peggy
1
Grönroos, Christian
1
Hyman, Michael R.
1
Ibrahim, Yasmin
1
Layton, Roger A.
1
McLean, Paula
1
Richardson, Alan J.
1
Shapiro, Stanley
1
Shaw, Eric
1
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1
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International journal of event and festival management
Journal of historical research in marketing
Neue Herausforderungen an das Dienstleistungsmarketing
9
The SAGE handbook of marketing theory
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of service management
4
Journal of the Academy of Marketing Science
4
Marketing theory
4
SAGE library of marketing
4
Europäische Hochschulschriften / 5
3
Major theoretical debates and contemporary issues in marketing theory
3
Bonn working papers in business administration / MA
2
European journal of marketing : EJM
2
Gabler Edition Wissenschaft / Marketing und Innovationsmanagement
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
Journal of service research : JSR
2
Marketing : ZFP ; journal of research and management
2
Meddelanden från Svenska Handelshögskolan
2
Public management review
2
SpringerLink / Bücher
2
Berliner Reihe zum Marketing : Arbeitspapiere
1
Business Development and Economic Governance in Southeastern Europe : 13th International Conference on the Economies of the Balkan and Eastern European Countries (EBEEC), Pafos, Cyprus, 2021
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
E-Services : opportunities and threats
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Electronic commerce research
1
Elgar Research Agendas
1
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Grid series in marketing
1
Handbook of research on retailer-consumer relationship development
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International Journal of Physical Distribution & Logistics Management: Volume 44, Issue 1 / 2
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of retail & distribution management
1
Journal of business venturing
1
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ECONIS (ZBW)
11
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1
Historical research with Chinese multilateral historical marketing sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
2
Christian Grönroos : I did it my way
Grönroos, Christian
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 277-301
Persistent link: https://www.econbiz.de/10011798326
Saved in:
3
Origins of sports car marketing : early 20th Century British cycle-cars
Jones, D. G. Brian
;
Richardson, Alan J.
- In:
Journal of historical research in marketing
9
(
2017
)
4
,
pp. 329-358
Persistent link: https://www.econbiz.de/10011804987
Saved in:
4
The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
Saved in:
5
Service-dominant logic and the festival experience
Van Winkle, Christine M.
;
Bueddefeld, Jill N. H.
- In:
International journal of event and festival management
7
(
2016
)
3
,
pp. 237-254
Persistent link: https://www.econbiz.de/10011630090
Saved in:
6
Educational lessons from the past : marketing textbooks during the Age of Enlightenment (16th to 18th Centuries)
Shaw, Eric
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011443088
Saved in:
7
The Complete English Tradesman : business relations, trust, and honesty or "let’s rethink the history of relationship marketing"
Tadajewski, Mark
- In:
Journal of historical research in marketing
7
(
2015
)
3
,
pp. 407-422
Persistent link: https://www.econbiz.de/10011443094
Saved in:
8
Marketing, marketing systems, and the framing of marketing history
Layton, Roger A.
- In:
Journal of historical research in marketing
7
(
2015
)
4
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011448296
Saved in:
9
The American Marketing Association : a handrail for marketers and marketing history
Cochoy, Franck
- In:
Journal of historical research in marketing
6
(
2014
)
4
,
pp. 538-547
Persistent link: https://www.econbiz.de/10010434531
Saved in:
10
History and critical marketing studies
Tadajewski, Mark
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 440-452
Persistent link: https://www.econbiz.de/10009621250
Saved in:
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