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~isPartOf:"International journal of hospitality management"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Vertrauen"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"Markenartikel"
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Vertrauen
Brand management
199
Markenführung
199
Consumer behaviour
171
Konsumentenverhalten
171
Brand image
147
Markenimage
147
Brand
72
Markenartikel
69
Beziehungsmarketing
66
Relationship marketing
66
Hotel industry
49
Hotellerie
49
Advertising effects
44
Werbewirkung
44
Gastronomie
32
Restaurant industry
32
Customer satisfaction
31
Internet marketing
31
Kundenzufriedenheit
31
Online-Marketing
31
Social Web
23
Social web
23
Dienstleistungsqualität
22
Service quality
22
Marketing management
21
Marketingmanagement
21
Brand loyalty
20
Advertising
18
Emotion
18
Werbung
18
Confidence
17
USA
17
United States
17
Brand equity
16
Markentreue
16
Product Placement
15
Product placement
15
Brand trust
13
Luxury goods
12
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Article
17
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Article in journal
Aufsatz in Zeitschrift
Language
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English
17
Author
All
Ahn, Jiseon
1
Banerjee, Saikat
1
Bang, Nguyen
1
Bianchi, Constanza
1
Cacho-Elizondo, Silvia
1
Chaudhuri, Bibek Ray
1
Chen, Han
1
Dash, Satyabhushan
1
Drennan, Judy
1
Fiore, Ann Marie
1
Guibert, Nathalie
1
Gupta, Ansh
1
Ham, Sunny
1
Han, Heesup
1
Han, Min Chung
1
Han, Sung Ho
1
Huan, Tzung-cheng
1
Kang, Juhee
1
Kataria, Sonia
1
Kim, Eojina
1
Kim, Youjeong
1
King, Ceridwyn
1
Kohli, Harpuneet Singh
1
Lee, Timothy J.
1
Lee, Yee Ming
1
Leung, Daniel
1
Li, Yong-Quan
1
Long Hoang Le
1
Louriero, Sandra
1
Mishra, Abhishek
1
Park, Jungkun
1
Peng, Jia-min
1
Phuong Nhi Nguyen Pham
1
Quang An Ha
1
Rouzi, Abudoukadierjiang
1
Ruan, Wen-Qi
1
Saini, Vinod Kumar
1
Seah, Christine
1
Shamim, Amjad
1
Sharma, Ajay Kumar
1
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Published in...
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International journal of hospitality management
International review on public and non-profit marketing
Journal of promotion management : JPM
Journal of retailing and consumer services
25
Journal of business research : JBR
19
The journal of product & brand management
17
The journal of brand management : an international journal
9
Asia Pacific journal of marketing and logistics
8
Journal of hospitality marketing & management
8
Journal of global marketing
7
Cogent business & management
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of marketing communications
6
Marketing intelligence & planning
6
International journal of consumer studies
5
Journal of Asian finance, economics and business : JAFEB
5
Journal of international consumer marketing
5
Journal of internet commerce
5
Journal of marketing management : MM
5
Economic research
4
European journal of marketing : EJM
4
International journal of advertising : the review of marketing communications
4
International journal of retail & distribution management
4
Inventi impact: retailing & consumer services
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Management decision : MD
4
Marketing letters : a journal of research in marketing
4
Pakistan journal of commerce and social sciences
4
Psychology & marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of business excellence
3
International journal of services technology and management
3
Journal of Islamic marketing
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of destination marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing for higher education
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
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ECONIS (ZBW)
17
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1
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10
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17
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date (oldest first)
1
An integrative approach to the nexus of brand loyalty and corporate social responsibility
Kataria, Sonia
;
Saini, Vinod Kumar
;
Sharma, Ajay Kumar
; …
- In:
International review on public and non-profit marketing
18
(
2021
)
3
,
pp. 361-385
Persistent link: https://www.econbiz.de/10012617326
Saved in:
2
Brand love and party preference of young political consumers (voters)
Banerjee, Saikat
;
Chaudhuri, Bibek Ray
- In:
International review on public and non-profit marketing
19
(
2022
)
3
,
pp. 475-503
Persistent link: https://www.econbiz.de/10013435728
Saved in:
3
What facilitate people to do charity? : the impact of brand anthropomorphism, brand familiarity and brand trust on charity support intention
Quang An Ha
;
Phuong Nhi Nguyen Pham
;
Long Hoang Le
- In:
International review on public and non-profit marketing
19
(
2022
)
4
,
pp. 835-859
Persistent link: https://www.econbiz.de/10013483868
Saved in:
4
Impacts of cruise industry corporate social responsibility reputation on customers' loyalty : mediating role of trust and identification
Ahn, Jiseon
;
Shamim, Amjad
;
Park, Jungkun
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012425029
Saved in:
5
Owned media or earned media? : the influence of social media types on impulse buying intention in internet celebrity restaurants
Zhou, Yan
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
- In:
International journal of hospitality management
111
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014311444
Saved in:
6
The impact of crisis-induced changes in refund policy on consumers' brand trust and repurchase intention
Leung, Daniel
;
Seah, Christine
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363637
Saved in:
7
Examining the role of wine brand love on brand loyalty : a multi-country comparison
Drennan, Judy
;
Bianchi, Constanza
;
Cacho-Elizondo, Silvia
; …
- In:
International journal of hospitality management
49
(
2015
),
pp. 47-55
Persistent link: https://www.econbiz.de/10011377622
Saved in:
8
Self/other oriented green experiential values : measurement and impact on hotel-consumer relationship
Gupta, Ansh
;
Dash, Satyabhushan
;
Mishra, Abhishek
- In:
International journal of hospitality management
83
(
2019
),
pp. 159-168
Persistent link: https://www.econbiz.de/10012122055
Saved in:
9
Feeling trusted and taking-charge behaviour : an internal branding perspective based on self-categorization theory
Rouzi, Abudoukadierjiang
;
Wang, Yongli
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012495027
Saved in:
10
Factors influencing customers' dine out intention during COVID-19 reopening period : the moderating role of country-of-origin effect
Wei, Chunhao
;
Chen, Han
;
Lee, Yee Ming
- In:
International journal of hospitality management
95
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012547968
Saved in:
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