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~isPartOf:"International marketing : emerging markets"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~subject:"Estimation"
~subject:"USA"
~subject:"Unternehmenserfolg"
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Search: subject_exact:"Marketingstrategie"
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Estimation
USA
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Marketing management
134
Marketingmanagement
134
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26
Theory
26
Consumer behaviour
23
Konsumentenverhalten
23
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22
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21
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Morgan, Neil A.
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1
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International marketing : emerging markets
Journal of the Academy of Marketing Science
Neue betriebswirtschaftliche Forschung : Nbf
Journal of business research : JBR
75
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of strategic marketing
34
Journal of marketing
25
The journal of business & industrial marketing
25
European journal of marketing : EJM
21
International marketing review
18
Journal of marketing management : MM
17
Cogent business & management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Marketing intelligence & planning
15
International business review : the official journal of the European International Business Academy
13
Journal of marketing communications
12
International entrepreneurship and management journal
11
Journal of advertising research
11
SpringerLink / Bücher
11
AMS review : official publication of the Academy of Marketing Science
10
Australasian marketing journal
10
International journal of hospitality management
10
Journal of global marketing
10
Harvard business review : HBR
9
Journal of business ethics : JOBE
9
Journal of business strategy
9
Journal of international marketing
9
Journal of marketing theory and practice
9
MSI reports : working paper series
9
The journal of brand management : an international journal
9
The journal of consumer marketing
9
Europäische Hochschulschriften / 5
8
International journal of business and globalisation : IJBG
8
International journal of economic perspectives : IJEP
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Psychology & marketing
8
Report / Marketing Science Institute
8
Journal of retailing and consumer services
7
Management international review : mir ; journal of international business
7
Management research review
7
Marketing letters : a journal of research in marketing
7
NICPRE / National Institute for Commodity Promotion Research and Evaluation
7
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ECONIS (ZBW)
28
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1
Customer journey management capability in business-to-business markets : its bright and dark sides and overall impact on firm performance
Homburg, Christian
;
Tischer, Moritz
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
5
,
pp. 1046-1074
Persistent link: https://www.econbiz.de/10014336054
Saved in:
2
The value relevance of digital marketing capabilities to firm performance
Homburg, Christian
;
Wielgos, Dominik
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
4
,
pp. 666-688
Persistent link: https://www.econbiz.de/10013389223
Saved in:
3
Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Otto, Ashley S.
;
Szymanski, David M.
;
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 543-564
Persistent link: https://www.econbiz.de/10012290971
Saved in:
4
Chief marketing officer presence and firm performance : assessing conditions under which the presence of other C-level functional executives matters
Nath, Pravin
;
Bharadwaj, Neeraj
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
4
,
pp. 670-694
Persistent link: https://www.econbiz.de/10012293325
Saved in:
5
Theoretical underpinnings of research in strategic marketing : a commentary
Varadarajan, Rajan
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 30-36
Persistent link: https://www.econbiz.de/10011996666
Saved in:
6
New vistas for marketing strategy : digital, data-rich, and developing market (D3) environments : editorial
Sridhar, Shrihari
;
Fang, Eric
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 977-985
Persistent link: https://www.econbiz.de/10012153415
Saved in:
7
Innovation pathway to profitability : the role of entrepreneurial orientation and marketing capabilities
Arunachalam, S.
;
Ramaswami, Sridhar N.
;
Herrmann, Pol
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
4
,
pp. 744-766
Persistent link: https://www.econbiz.de/10011911304
Saved in:
8
Firm capabilities and growth : the moderating role of market conditions
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
1
,
pp. 76-92
Persistent link: https://www.econbiz.de/10011637154
Saved in:
9
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
10
When and why do customer solutions pay off in business markets?
Worm, Stefan
;
Bharadwaj, Sundar G.
;
Ulaga, Wolfgang
; …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 490-512
Persistent link: https://www.econbiz.de/10011737459
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