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~isPartOf:"International marketing ; Vol. 2"
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Search: subject_exact:"Internationale Werbung"
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International marketing
12
Internationales Marketing
12
Welt
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World
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Globalisierung
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Globalization
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Marketing management
3
Marketingmanagement
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International market segmentation
2
Internationale Marktsegmentierung
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Jacobs, Laurence W.
2
Samli, A. Coskun
2
Wills, James R.
2
Andersen, Poul Henrik
1
Cavusgil, S. Tamer
1
Chandra, Aruna
1
Craig, C. S.
1
Douglas, Susan P.
1
Griffith, David A.
1
Hofstede, Frenkel ter
1
Knight, Gary A.
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Roth, Kendall
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Roth, Martin S.
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Ryans, John K.
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Samiee, Saeed
1
Solberg, Carl Arthur
1
Steenkamp, Jan-Benedict E. M.
1
Strandskov, Jesper
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Walters, Peter G.
1
Wedel, Michael
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International marketing ; Vol. 2
International marketing review
132
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
37
Advances in international marketing
36
Journal of international consumer marketing
33
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Marketing intelligence & planning
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
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ECONIS (ZBW)
12
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1
International market selection : a cognitive mapping perspective
Andersen, Poul Henrik
;
Strandskov, Jesper
-
2008
Persistent link: https://www.econbiz.de/10003655542
Saved in:
2
On improving the conceptual foundations of international marketing research
Douglas, Susan P.
;
Craig, C. S.
-
2008
Persistent link: https://www.econbiz.de/10003655545
Saved in:
3
International market segmentation based on consumer-product relations
Hofstede, Frenkel ter
;
Steenkamp, Jan-Benedict E. M.
; …
-
2008
Persistent link: https://www.econbiz.de/10003655867
Saved in:
4
Global market segmentation : methodologies and challenges
Walters, Peter G.
-
2008
Persistent link: https://www.econbiz.de/10003655879
Saved in:
5
International services marketing : review of research, 1980 - 1998
Knight, Gary A.
-
2008
Persistent link: https://www.econbiz.de/10003655892
Saved in:
6
Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.
;
Samli, A. Coskun
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655925
Saved in:
7
Developing global products and marketing strategies : a rejoinder
Samli, A. Coskun
;
Wills, James R.
;
Jacobs, Laurence W.
-
2008
Persistent link: https://www.econbiz.de/10003655932
Saved in:
8
The influence of global marketing standardization on performance
Samiee, Saeed
;
Roth, Kendall
-
2008
Persistent link: https://www.econbiz.de/10003655951
Saved in:
9
Educator insights: standardization or adaption of the international marketing mix : the role of the local subsidiary, representative
Solberg, Carl Arthur
-
2008
Persistent link: https://www.econbiz.de/10003655957
Saved in:
10
Examining the intricacies of promotion standardization : factors influencing advertising message and packaging
Griffith, David A.
;
Chandra, Aruna
;
Ryans, John K.
-
2008
Persistent link: https://www.econbiz.de/10003655978
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