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~isPartOf:"Journal of customer behaviour"
~subject:"India"
~subject:"Markenartikel"
~subject:"Social Web"
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India
Markenartikel
Social Web
Consumer behaviour
145
Konsumentenverhalten
145
Beziehungsmarketing
29
Relationship marketing
29
Customer satisfaction
18
Kundenzufriedenheit
18
Online retailing
18
Online-Handel
18
Brand management
17
Markenführung
17
Brand image
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Markenimage
15
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14
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7
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7
Electronic Commerce
7
Internet marketing
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7
Viral marketing
7
Virales Marketing
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Khare, Arpita
2
Agarwal, Reeti
1
Ajiboye, Tolu
1
Akar, Ezgi
1
Alhidari, Abdullah
1
Alpert, Frank
1
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1
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1
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1
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1
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1
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1
Breitsohl, Jan
1
Brown, Mark
1
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1
Claffey, Ethel
1
Dennis, Charles
1
Devasagayam, Raj
1
Dimitriadis, Sergios
1
Eng, Teck Yong
1
Ferreira, Carlos
1
Gammoh, Bashar S.
1
Gannon, Valerie
1
Geerts, Angy
1
Goyal, Tanuj
1
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1
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1
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1
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1
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1
Kennedy, Aileen
1
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1
Koh, Anthony C.
1
McGrath, Michelle
1
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1
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1
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Published in...
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Journal of customer behaviour
Journal of business research : JBR
404
Journal of retailing and consumer services
324
The journal of product & brand management
203
The journal of brand management : an international journal
202
International journal of internet marketing and advertising : IJIMA
104
Psychology & marketing
98
Asia Pacific journal of marketing and logistics
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
International journal of consumer studies
74
Journal of marketing communications
74
Journal of international consumer marketing
72
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Journal of promotion management : innovations in planning and applied research
68
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
68
International journal of Indian culture and business management
66
Technological forecasting & social change : an international journal
66
Global business review
61
Journal of fashion marketing and management
61
Journal of internet commerce
61
Marketing intelligence & planning
61
International journal of electronic marketing and retailing : IJEMR
59
European journal of marketing : EJM
58
International journal of advertising : the review of marketing communications
58
Cogent business & management
56
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
56
Journal of global marketing
56
The journal of consumer marketing
53
International journal of hospitality management
52
Journal of marketing management : JMM ; journal of the Academy of Marketing
52
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Journal of marketing management : MM
50
Young consumers : insight and ideas for responsible marketers
50
Journal of the Academy of Marketing Science
48
Marketing letters : a journal of research in marketing
48
Journal of marketing
47
Journal of strategic marketing
46
Journal of consumer research : JCR ; an interdisciplinary bimonthly
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
International journal of technology marketing : IJTMkt
40
Journal of electronic commerce research : JECR
39
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ECONIS (ZBW)
30
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1
Cause-brand association (CBA) : an empirical investigation into millennails in India
Rohit, Deepa
;
Panda, Rajesh
- In:
Journal of customer behaviour
19
(
2020
)
1
,
pp. 29-49
Persistent link: https://www.econbiz.de/10012287449
Saved in:
2
Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu
;
Harvey, John
;
Resnick, Sheilagh
- In:
Journal of customer behaviour
18
(
2019
)
3
,
pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
Saved in:
3
The importance of self in brand love in consumer-luxury brand relationships
Rodrigues, Paula
;
Brandão, Amélia
;
Rodrigues, Clarinda
- In:
Journal of customer behaviour
17
(
2018
)
3
,
pp. 189-210
Persistent link: https://www.econbiz.de/10011982357
Saved in:
4
A study on consumer perspectives for adoption and diffusion of innovations in fairness creams for males in India
Sharma, Kiran
;
Nayak, Nayana
- In:
Journal of customer behaviour
16
(
2017
)
1
,
pp. 75-89
Persistent link: https://www.econbiz.de/10011757562
Saved in:
5
The role of brand credibility in the relationship between brand innovativeness and purchase intention
Shams, Rahil
;
Brown, Mark
;
Alpert, Frank
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10011745818
Saved in:
6
Social media advertising : factors influencing consumer ad avoidance
Ferreira, Carlos
;
Michaelidou, Nina
;
Moraes, Caroline
; …
- In:
Journal of customer behaviour
16
(
2017
)
2
,
pp. 183-201
Persistent link: https://www.econbiz.de/10011745843
Saved in:
7
Corbynmania : citizen-consumers and the case for an alternative political marketing
Richardson, Brendan
- In:
Journal of customer behaviour
15
(
2016
)
3
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011655770
Saved in:
8
Groupthink 2.0 : an empirical analysis of customers' conformity-seeking in online communities
Breitsohl, Jan
;
Wilcox-Jones, James Peter
;
Harris, Ian
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 87-106
Persistent link: https://www.econbiz.de/10011411086
Saved in:
9
Personal level antecedents of eWOM and purchase intention, on social networking sites
Alhidari, Abdullah
;
Iyer, Pramod
;
Paswan, Audhesh
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011411096
Saved in:
10
An old model for a new age : consumer decision making in participatory digital culture
Ashman, Rachel
;
Solomon, Michael R.
;
Wolny, Julia
- In:
Journal of customer behaviour
14
(
2015
)
2
,
pp. 127-146
Persistent link: https://www.econbiz.de/10011412286
Saved in:
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