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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of historical research in marketing"
~subject:"Bibliometrics"
~subject:"Marketingtheorie"
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Bibliometrics
Marketingtheorie
Consumer behaviour
143
Konsumentenverhalten
143
Marketing theory
98
Brand management
87
Markenführung
87
Marketing
68
Economic history
63
Wirtschaftsgeschichte
63
History
62
Beziehungsmarketing
60
Geschichte
60
Relationship marketing
60
History of economic thought
56
Ökonomische Ideengeschichte
56
Advertising
55
Werbung
55
Marketing history
54
Marketing management
45
Marketingmanagement
45
Brand image
40
Markenimage
40
Advertising history
33
USA
33
United States
33
Bibliometrie
30
Customer satisfaction
30
Internet marketing
30
Kundenzufriedenheit
30
Online-Marketing
30
History of marketing thought
28
Social Web
27
Social web
27
Brand
24
Markenartikel
23
Business history
22
Dienstleistungsqualität
22
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22
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104
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109
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109
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5
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5
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English
109
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Tadajewski, Mark
16
Hunt, Shelby D.
6
Jones, D. G. Brian
6
Shaw, Eric H.
6
Fullerton, Ronald A.
3
Layton, Roger A.
3
Lazer, William
3
Panigyrakis, George
3
Savitt, Ronald
3
Shapiro, Stanley J.
3
Shaw, Eric
3
Tamilia, Robert D.
3
Witkowski, Terrence H.
3
Belk, Russell W.
2
Brown, Stephen
2
Levy, Sidney J.
2
Maclaran, Pauline
2
Madhavaram, Sreedhar
2
Powers, Thomas L.
2
Woodside, Arch G.
2
Aitken, Robert
1
Arnold, Pauline
1
Auer-Srnka, Katharina J.
1
Avis, Mark
1
Bastos, Wilson
1
Bauer, Martina
1
Bennett, Peter D.
1
Bolton, Ruth N.
1
Brodie, Roderick J.
1
Burns, David J.
1
Carrillat, François A.
1
Checchinato, Francesca
1
Choi, Chang-Won
1
Chonko, Lawrence B.
1
Cochoy, Franck
1
Collins, Nathalie
1
Cunningham, Peggy
1
Davis, Judy Foster
1
Dimitrova, Boryana
1
Disegna, Marta
1
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Published in...
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of historical research in marketing
Industrial marketing management : the international journal for industrial and high-tech firms
110
Journal of business research : JBR
102
Marketing theory
85
SpringerLink / Bücher
71
Journal of marketing management : MM
70
Journal of the Academy of Marketing Science
66
Journal of macromarketing : examining the interactions among markets, marketing, and society
59
Legends in marketing
40
European journal of marketing : EJM
38
Marketing : ZFP ; journal of research and management
34
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
AMS review : official publication of the Academy of Marketing Science
30
The journal of business & industrial marketing
30
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
Journal of marketing
28
The marketing review
28
Marketing intelligence & planning
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Review of marketing research
26
History of marketing thought ; Volume 2
24
International journal of consumer studies
24
Journal of macromarketing
24
Journal of marketing research : JMR
24
Journal of strategic marketing
24
International marketing review
23
Psychology & marketing
23
Australasian marketing journal
22
SAGE library in marketing
22
Journal of marketing management : JMM ; journal of the Academy of Marketing
21
Journal of business-to-business marketing
20
ERIM report series research in management
19
Journal of marketing education : JME
19
Lehrbuch
19
The journal of brand management : an international journal
19
Major theoretical debates and contemporary issues in marketing theory
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
The SAGE handbook of marketing theory
18
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ECONIS (ZBW)
109
Showing
1
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10
of
109
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date (oldest first)
1
The evolution of customer engagement in the digital era for business : a review and future research agenda
Rasul, Tareq Faizur
;
Nair, Sumesh
; …
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10015048083
Saved in:
2
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
Saved in:
3
Historical research with Chinese multilateral historical
marketing
sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
4
The conceptual contributions of Shelby D. Hunt : foundations for advancing the
marketing
discipline
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
Saved in:
5
Hope for a stronger discipline of
marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
6
Shelby D. Hunt's contributions to the
marketing
discipline : research programs, impact, and compelling opportunities
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 125-129
Persistent link: https://www.econbiz.de/10012497111
Saved in:
7
Contribution of philosophy to the advancement of
marketing
thought
Panigyrakis, George
;
Shin, Geon-cheol
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
Saved in:
8
My search for meaning in
marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
9
The alternative “
Marketing
Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
10
Research in the gap between the obvious and the improbable
Wensley, Robin
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 302-318
Persistent link: https://www.econbiz.de/10011798339
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