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~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Journal of historical research in marketing"
~subject:"Economic history"
~subject:"Marketingtheorie"
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Economic history
Marketingtheorie
Consumer behaviour
143
Konsumentenverhalten
143
Marketing theory
98
Brand management
87
Markenführung
87
Marketing
68
Wirtschaftsgeschichte
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History
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Geschichte
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Relationship marketing
60
History of economic thought
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Ökonomische Ideengeschichte
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Brand image
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Bibliometrics
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History of marketing thought
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Social web
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Tadajewski, Mark
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Hunt, Shelby D.
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Jones, D. G. Brian
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Shaw, Eric H.
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3
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3
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Panigyrakis, George
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2
Minowa, Yuko
2
Patsiaouras, Georgios
2
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2
Shapiro, Stanley J.
2
Tamilia, Robert D.
2
Woodside, Arch G.
2
Aitken, Robert
1
Antonov-Ovseenko, Anton A.
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1
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1
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1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of historical research in marketing
Marketing theory
83
SpringerLink / Bücher
71
Journal of macromarketing : examining the interactions among markets, marketing, and society
66
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
61
Journal of the Academy of Marketing Science
48
Legends in marketing
44
Journal of business research : JBR
39
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
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ECONIS (ZBW)
148
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1
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148
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1
Advertising of a national importance the Swedish Advertisers' Association and the institutionalization of Sweden's international advertising 1955-1972
Funke, Michael
- In:
Journal of historical research in marketing
15
(
2023
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10014315010
Saved in:
2
Historical research with Chinese multilateral historical
marketing
sources
Yan, Qiang
;
Hyman, Michael R.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013329671
Saved in:
3
The conceptual contributions of Shelby D. Hunt : foundations for advancing the
marketing
discipline
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 234-254
Persistent link: https://www.econbiz.de/10012497122
Saved in:
4
Digitised historic newspapers as a primary source for
marketing
historians
Hawkins, Richard A.
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 292-302
Persistent link: https://www.econbiz.de/10013329674
Saved in:
5
Historical inclusion and exclusion : New Zealand archives as primary resources for historical research
Kennedy, Ann-Marie
;
Krisjanous, Jayne
;
Welland, Sarah
- In:
Journal of historical research in marketing
14
(
2022
)
2
,
pp. 179-195
Persistent link: https://www.econbiz.de/10013329664
Saved in:
6
Hope for a stronger discipline of
marketing
Peterson, Mark
;
Park, Heejung
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 162-177
Persistent link: https://www.econbiz.de/10012497116
Saved in:
7
Shelby D. Hunt's contributions to the
marketing
discipline : research programs, impact, and compelling opportunities
Madhavaram, Sreedhar
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
2
,
pp. 125-129
Persistent link: https://www.econbiz.de/10012497111
Saved in:
8
Contribution of philosophy to the advancement of
marketing
thought
Panigyrakis, George
;
Shin, Geon-cheol
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
3
,
pp. 241-245
Persistent link: https://www.econbiz.de/10010408203
Saved in:
9
My search for meaning in
marketing
Layton, Roger A.
- In:
Journal of historical research in marketing
9
(
2017
)
3
,
pp. 217-243
Persistent link: https://www.econbiz.de/10011798323
Saved in:
10
The alternative “
Marketing
Revolution” : Infra-power, the compromising consumer and goodwill creation
Tadajewski, Mark
- In:
Journal of historical research in marketing
8
(
2016
)
2
,
pp. 308-334
Persistent link: https://www.econbiz.de/10011598252
Saved in:
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