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~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of retailing and consumer services"
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Brand loyalty
33
Markentreue
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
Journal of business research : JBR
34
The journal of product & brand management
25
The journal of brand management : an international journal
22
Asia Pacific journal of marketing and logistics
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International journal of hospitality management
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SpringerLink / Bücher
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European journal of marketing : EJM
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International journal of internet marketing and advertising : IJIMA
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Marketing letters : a journal of research in marketing
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The IUP journal of brand management : IJBRM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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Customer engagement : contemporary issues and challenges
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of promotion management : innovations in planning and applied research
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Journal of strategic marketing
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Australasian marketing journal
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Global business review
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Innovatives Markenmanagement
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International journal of contemporary hospitality management
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Journal of consumer behaviour : an international research review
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Journal of marketing analytics : JMA
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Journal of marketing theory and practice
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Marketing intelligence & planning
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Exploring the rise of fandom in contemporary consumer culture
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International journal of Indian culture and business management
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Journal of Asian finance, economics and business : JAFEB
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Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of hospitality marketing & management
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Journal of international consumer marketing
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Journal of marketing communications
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Journal of marketing theory and practice : JMTP
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NBER working paper series
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ECONIS (ZBW)
33
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1
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
2
Loyalty programs, loyalty engagement and customer engagement with the company brand : consumer-centric behavioral psychology insights from three industries
Meyer-Waarden, Lars
;
Bruwer, Johan
;
Galan, Jean-Philippe
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014261175
Saved in:
3
Role of multidimensional customer brand engagement on customer behavior for online grocery shopping
Park, Jungkun
;
Hong, EunPyo
;
Ahn, Jiseon
;
Hyun, Hyowon
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303390
Saved in:
4
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
5
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
6
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
7
Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
Saved in:
8
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
9
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
10
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
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