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~isPartOf:"Journal of macromarketing"
~isPartOf:"Sustainable marketing, branding, and reputation management : strategies for a greener future"
~subject:"Marketingmanagement"
~subject:"Nachhaltigkeit"
~type:"article"
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52
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Journal of macromarketing
Sustainable marketing, branding, and reputation management : strategies for a greener future
Journal of business research : JBR
52
Industrial marketing management : the international journal for industrial and high-tech firms
51
European journal of marketing : EJM
20
Journal of marketing management : MM
19
Journal of strategic marketing
19
Journal of marketing
18
Journal of Islamic marketing : JIMA
16
Journal of business-to-business marketing
16
The journal of business & industrial marketing
16
Marketing theory
15
Business horizons
13
Journal of the Academy of Marketing Science
13
AMS review : official publication of the Academy of Marketing Science
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of research in marketing and entrepreneurship : JRME
12
Marketing intelligence & planning
12
Journal of marketing education : JME
11
International journal of islamic marketing and branding
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in marketing and entrepreneurship
9
Cogent business & management
8
Journal of Islamic marketing
7
Journal of marketing communications
7
Nachhaltigkeitsmarketing : eine fallstudienbasierte Einführung
7
Sustainable Marketing Management : Grundlagen und Cases
7
European research studies
6
Journal of business strategy
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Amfiteatru economic : an economic and business research periodical
5
Erfolgreich mit den Großen des Marketings : [Best of Marketing]
5
International business review : the official journal of the European International Business Academy
5
Journal of business ethics : JOBE
5
Journal of international marketing
5
Journal of marketing analytics : JMA
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Annales Universitatis Mariae Curie-Skłodowska / H
4
Building corporate identity, image and reputation in the digital era
4
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ECONIS (ZBW)
20
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1
The evolution and investigation of markets, macromarketing and systems : a special issue in honor of Roger Layton
Wooliscroft, Ben
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 328-331
Persistent link: https://www.econbiz.de/10014584735
Saved in:
2
The marketing systems approach for designing effective marketing interfaces and a circular economy
Leenders, Mark A. A. M.
;
Bueren, Bart J. A. van
; …
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 339-344
Persistent link: https://www.econbiz.de/10014584739
Saved in:
3
Boundary interweaving : the boundary-making strategy for multicultural coexistence in marketing systems
Yee Wen Lim
;
French, Juliana Angeline
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 553-574
Persistent link: https://www.econbiz.de/10014584754
Saved in:
4
Reverse logistics and marketing as tools for sustainability
Lara-Guillén, Jorge
;
Jiménez-Zarco, Ana Isabel
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 17-51)
.
2023
Persistent link: https://www.econbiz.de/10014414169
Saved in:
5
Sustainability marketing in emerging markets : the case of Uganda
Katono, Isaac Wasswa
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 93-116)
.
2023
Persistent link: https://www.econbiz.de/10014414194
Saved in:
6
Sustainable marketing in emerging markets : how to market sustainable products in emerging markets
Chokera, Fainos
;
Edward, Mudzimba
;
Dube, Mercy
;
Hungwe, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 117-143)
.
2023
Persistent link: https://www.econbiz.de/10014414197
Saved in:
7
Sustainable marketing communication via social media : searching for a balance in corporate and consumer dialogue
Murtarelli, Grazia
;
Šimunović, Denis
;
Colleoni, Elanor
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 144-159)
.
2023
Persistent link: https://www.econbiz.de/10014414201
Saved in:
8
Green marketing, environmental awareness, and innovation as factors for the purchase of green products
Pinto, Isabel Fernandes
;
Borges, Ana Pinto
;
Vieira, …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 178-194)
.
2023
Persistent link: https://www.econbiz.de/10014414212
Saved in:
9
The role of digital marketing in sustainable marketing : using digital channels to raise awareness and promote sustainable products and services
Dube, Mercy
;
Tshuma, Sinothando
;
Mawere, Rukudzo Alyson
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 295-309)
.
2023
Persistent link: https://www.econbiz.de/10014414240
Saved in:
10
Sustainable marketing in e-commerce : strategies for environmental impact reduction
Singha, Surjit
;
Singha, Ranjit
;
Rebeka, Sreethi P.
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 444-464)
.
2023
Persistent link: https://www.econbiz.de/10014414287
Saved in:
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