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~isPartOf:"Journal of marketing theory and practice"
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Consumer behaviour
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28
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Beatty, Sharon E.
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Karande, Kiran
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Anitsal, Ismet
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Ashley, Christy
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Journal of marketing theory and practice
The economist
81,930
Wirtschaftswoche : Pflichtblatt der Wertpapierbörse in Frankfurt und Düsseldorf
53,107
Werben & verkaufen : W & V
39,064
Der Betrieb : Betriebswirtschaft, Steuerrecht, Wirtschaftsrecht, Arbeitsrecht
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19,782
Economics letters
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Versicherungswirtschaft : insurance, business, report
19,569
Aviation week & space technology
18,910
The current digest of the post-Soviet press
18,601
Physica A: Statistical Mechanics and its Applications
18,446
Fortune
18,331
Chemical marketing reporter
17,906
The American economic review
17,699
Discussion paper series / IZA
17,192
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16,708
European chemical news : ECN
16,538
New business : das Magazin für Kommunikation und Medien
16,378
Applied economics
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15,185
Jahrbücher für Nationalökonomie und Statistik
15,073
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14,769
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ECONIS (ZBW)
317
OLC EcoSci
164
Showing
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31
A cross-cultural study of collective brand perceptions within the brand equity framework
Krautz, Carolin
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 274-290
Persistent link: https://www.econbiz.de/10011738271
Saved in:
32
Decision making under parity : an experimental examination of retailers' choice among parity trade promotions
Poddar, Amit
;
Donthu, Naveen
;
Bello, Daniel C.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 105-124
Persistent link: https://www.econbiz.de/10011702398
Saved in:
33
Effect of topic sensitivity on online survey panelists' motivation and data quality
Roster, Catherine A.
;
Albaum, Gerald S.
;
Smith, Scott M.
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011654477
Saved in:
34
The effects of proenvironmental demarketing on consumer attitudes and actual consumption
Ramirez, Edward
;
Tajdini, Saeed
;
David, Meredith E.
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 291-304
Persistent link: https://www.econbiz.de/10011738474
Saved in:
35
Examining the role of sustainability and green strategies in channels : evidence from the franchise industry
Jeon, Hyo Jin
;
Gleiberman, Aaron
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 189-199
Persistent link: https://www.econbiz.de/10011702486
Saved in:
36
From electronic WOM to social eWOM : bridging the trust deficit
Pihlaja, Jaakko
;
Saarijärvi, Hannu
;
Spence, Mark T.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
4
,
pp. 340-356
Persistent link: https://www.econbiz.de/10011771032
Saved in:
37
How firms implement marketing strategies in emerging markets : an empirical assessment of the 4A marketing mix framework
Dadzie, Kofi Q.
;
Amponsah, David K.
;
Dadzie, Charlene A.
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
3
,
pp. 234-256
Persistent link: https://www.econbiz.de/10011738263
Saved in:
38
How gratitude influences customer word-of-mouth intentions and involvement : the mediating role of affective commitment
Fazal-e-Hasan, Syed
;
Lings, Ian N.
;
Mortimer, Gary
; …
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 200-211
Persistent link: https://www.econbiz.de/10011702501
Saved in:
39
I know what I like, I like what I know : how breadth of brand experience and cognitive effort influence brand switching
Woodham, Omar P.
;
Hamilton, Mitchell L.
;
Leak, Roland L.
- In:
Journal of marketing theory and practice
25
(
2017
)
2
,
pp. 141-159
Persistent link: https://www.econbiz.de/10011702415
Saved in:
40
Incorporating a counterproductive work behavior perspective into the salesperson deviance literature : intentionally harmful acts and motivations for sales deviance
Hochstein, Bryan W.
;
Lilly, Bryan
;
Stanley, Sarah M.
- In:
Journal of marketing theory and practice
25
(
2017
)
1
,
pp. 86-103
Persistent link: https://www.econbiz.de/10011654490
Saved in:
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