//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising"
~subject:"Brand management"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer promotion"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Brand management
Werbewirkung
Sales promotion
62
Verkaufsförderung
62
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
24
Retail trade
24
Preismanagement
12
Pricing strategy
12
Beziehungsmarketing
9
Relationship marketing
9
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
7
Store design
7
Food retailing
6
Lebensmitteleinzelhandel
6
Markenführung
6
Advertising effects
5
Einzelhandelspreis
5
Kundenbindungsprogramm
5
Low-cost strategy
5
Loyalty program
5
Niedrigpreisstrategie
5
Retail price
5
USA
5
United States
5
Brand
4
Deutschland
4
Experiment
4
Germany
4
Markenartikel
4
Perception
4
Price promotion
4
Promotions
4
Store flyers
4
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
12
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Language
All
English
12
Author
All
Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Abril Barrie, Carmen
1
Aurier, Philippe
1
Bai, Peijie
1
Barrales-Molina, Vanesa
1
Blom, Angelica
1
Cohen, Justin
1
Faulkner, Margaret
1
Garrido-Morgado, Álvaro
1
González, Eva M.
1
González-Benito, Óscar
1
Hess, Ronald L. <Jr.>
1
Huang, Zongsheng
1
Jamal, Armand
1
Lange, Fredrik
1
Lopez-Lomelí, Miguel A.
1
Malekian, Yaser
1
Meyer, Jan-Hinrich
1
Mimouni Chaabane, Aïda
1
Mussol, Sarah
1
Nguyen, Cathy
1
Parguel, Béatrice
1
Peattie, Kenneth J.
1
Peattie, Sue
1
Rasti-Barzoki, Morteza
1
Romaniuk, Jenni
1
Sabri, Ouidade
1
Sanchez, Joaquin
1
Sere de Lanauze, Gilles
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of promotion management : JPM
14
Journal of business research : JBR
13
Journal of promotion management : innovations in planning and applied research
11
Journal of marketing research : JMR
7
Journal of retailing
7
Journal of marketing communications
6
European journal of marketing : EJM
5
International journal of economic issues : IJEI
5
Gabler Edition Wissenschaft
4
The international review of retail, distribution and consumer research
4
International journal of electronic marketing and retailing : IJEMR
3
Journal of advertising research
3
Journal of marketing
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The journal of consumer marketing
3
American journal of agricultural economics
2
Asia Pacific journal of marketing and logistics
2
European journal of marketing
2
European research studies
2
Faculty & research / Insead : working paper series
2
Global business review
2
Global journal of business management : GJBM
2
Information systems research : ISR
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of retail & distribution management
2
Inventi impact: retailing & consumer services
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing : JIMA
2
Journal of international economic review
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Quantitative Marketingforschung in Deutschland : Festschrift für Klaus Peter Kaas zum 65. Geburtstag
2
Reihe: Management-Know-how / M : praxisnah und aktuell
2
Report / Marketing Science Institute
2
Series: Management know-how / M
2
The McGraw-Hill/Irwin series in marketing
2
The journal of applied business research
2
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
10
of
12
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
2
Better support for supportive jobs : how to improve brand performance through better compensation and training for in-store merchandisers
Meyer, Jan-Hinrich
;
González, Eva M.
;
Lopez-Lomelí, …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209452
Saved in:
3
Dynamic cooperative promotion in the presence of consumer reference effect with competing retailers
Huang, Zongsheng
;
Bai, Peijie
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012502665
Saved in:
4
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
5
Developing in-store brand strategies and relational expression through sales promotions
Mussol, Sarah
;
Aurier, Philippe
;
Sere de Lanauze, Gilles
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 241-250
Persistent link: https://www.econbiz.de/10011995588
Saved in:
6
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
7
Omnichannel-based promotions' effects on purchase behavior and brand image
Blom, Angelica
;
Lange, Fredrik
;
Hess, Ronald L. <Jr.>
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 286-295
Persistent link: https://www.econbiz.de/10011747900
Saved in:
8
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
9
Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
Saved in:
10
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->