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~isPartOf:"Journal of retailing and consumer services"
~subject:"Advertising effects"
~subject:"Markentreue"
~subject:"USA"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
Markentreue
USA
Consumer behaviour
339
Konsumentenverhalten
339
Brand management
286
Markenführung
286
Brand image
243
Markenimage
243
Brand
166
Markenartikel
164
Beziehungsmarketing
113
Relationship marketing
113
Einzelhandel
89
Retail trade
89
Social Web
58
Social web
58
Internet marketing
46
Online-Marketing
46
Handelsmarke
44
Luxury goods
44
Luxusgüter
44
Store brand
44
Customer satisfaction
43
Kundenzufriedenheit
43
Online retailing
31
Online-Handel
31
Brand loyalty
30
Confidence
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Vertrauen
25
Fashion
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Mode
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Werbewirkung
22
Marketing management
21
Marketingmanagement
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Dienstleistungsqualität
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Service quality
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Emotion
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Social media
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Preismanagement
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Article in journal
Aufsatz in Zeitschrift
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55
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Baumann, Chris
2
Dawes, John
2
Han, Heesup
2
Septianto, Felix
2
Trinh, Giang
2
Abbes, Intissar
1
Ahn, Jiseon
1
Appiah, Dominic
1
Ariza-Montes, Antonio
1
Athanasopoulou, Pinelopi
1
Block, Martin P.
1
Blom, Angelica
1
Boyle, Peter J.
1
Bruwer, Johan
1
Byun, Kyung-Ah
1
Byun, Sang-Eun
1
Catwright, Joanna
1
Chamola, Pankaj
1
Chen, Haipeng
1
Chi, Ting
1
Chong, Amy
1
Chrysochou, Polymeros
1
Clark, Ronald A.
1
Coelho, Pedro Simões
1
Cohen, Justin
1
Dost, Florian
1
Duffy, Katherine
1
Dugar, Anurag
1
Elms, Jonathan
1
Fatma, Mobin
1
Faulkner, Margaret
1
Flynn, Leisa Reinecke
1
Galan, Jean-Philippe
1
Geng, Shuang
1
Giovanis, Apostolos N.
1
Goldsmith, Ronald E.
1
Gray, David
1
Guo, Xiaoling
1
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1
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Journal of retailing and consumer services
Journal of business research : JBR
104
The journal of brand management : an international journal
86
The journal of product & brand management
80
Psychology & marketing
57
Journal of marketing communications
56
International journal of advertising : the quarterly review of marketing communications
54
International journal of advertising : the review of marketing communications
53
Journal of advertising research
42
Journal of promotion management : JPM
36
European journal of marketing : EJM
32
Journal of advertising : official publication of the American Academy of Advertising
32
International journal of hospitality management
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
30
Journal of promotion management : innovations in planning and applied research
29
Marketing letters : a journal of research in marketing
29
Asia Pacific journal of marketing and logistics
28
International journal of internet marketing and advertising : IJIMA
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
25
Marketing : ZFP ; journal of research and management
21
The journal of consumer marketing
21
Journal of marketing management : MM
19
The IUP journal of brand management : IJBRM
19
Journal of marketing theory and practice
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing research : JMR
17
Marketing intelligence & planning
17
Journal of fashion marketing and management
16
Journal of international consumer marketing
16
Journal of marketing
16
Journal of strategic marketing
16
Sport marketing quarterly : preferred journal of the Sport Marketing Association
16
Journal of global marketing
15
International journal of market research : JMRS ; the journal of the Market Research Society
14
International journal of sports marketing & sponsorship
14
Journal of the Academy of Marketing Science
14
Tourism management : research, policies, practice
14
International journal of contemporary hospitality management
12
International journal of sport management and marketing : IJSMM
12
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ECONIS (ZBW)
55
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55
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1
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
2
Does green brand anthropomorphism influence repurchase intention? : understanding the impact of brand warmth, psychological ownership, and self-brand congruity
Sehgal, Nidhi
;
Jham, Vimi
;
Malhotra, Gunjan
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014373396
Saved in:
3
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
4
"New and old" : consumer evaluations of co-branding between new brands and Chinese time-honored brands
Zhang, Yicong
;
Guo, Xiaoling
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303117
Saved in:
5
Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
Saved in:
6
Importance of offline service quality in building loyalty of OC service brand
Park, Joonyong
;
Kim, Renee B.
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013169688
Saved in:
7
Mere copycat? : the effects of human versus human-like virtual influencers on brand endorsement effectiveness : a moderated serial-mediation model
Qi, Zhou
;
Li, Bin
;
Li, Huajun
;
Lei, Yueqiu
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014460856
Saved in:
8
Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung
;
Lee, Minyoung
;
Park, Eunil
;
Pobil, Angel …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
Saved in:
9
Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag
;
Chamola, Pankaj
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
Saved in:
10
Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
Saved in:
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