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~isPartOf:"Journal of revenue and pricing management"
~subject:"Brand management"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Preismanagement"
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Brand management
Deutschland
Konsumentenverhalten
Preismanagement
Brand
11
Markenartikel
11
Consumer behaviour
9
Markenführung
9
Brand image
7
Markenimage
7
Pricing strategy
6
Luxury goods
3
Luxusgüter
3
Bewertung
2
Evaluation
2
Hotel industry
2
Hotellerie
2
Price
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brands
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luxury
2
Advertisement repetition
1
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Airline
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Announced discounts
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Beziehungsmarketing
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Brand affect
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Brand credibility
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Brand finance model
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Branded luxury products
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Yeoman, Ian
2
Abdul, Waheed Kareem
1
Aghaei, Mohammad
1
Basso, Kenny
1
Dangi, Amit
1
Deale, Cynthia S.
1
Gallego, Guillermo
1
Hooda, Jayant
1
Kadyan, Sunil
1
Lee, Jaeyong
1
Lee, Seung Hyun
1
McGuire, Kelly A.
1
McMahon-Beattie, Una
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1
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1
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1
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1
Seo, Kwanglim
1
Silva, Thayse Schneider da
1
Singh, Vijay
1
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1
Yadav, Ritu
1
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Journal of revenue and pricing management
The journal of brand management : an international journal
259
Journal of business research : JBR
254
The journal of product & brand management
198
Journal of retailing and consumer services
162
Psychology & marketing
72
European journal of marketing : EJM
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
51
Asia Pacific journal of marketing and logistics
46
SpringerLink / Bücher
46
Marketing letters : a journal of research in marketing
38
Marketing intelligence & planning
37
Markenartikel : das Magazin für Markenführung
36
The journal of consumer marketing
36
Journal of fashion marketing and management
35
Journal of marketing communications
35
Journal of marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
International journal of hospitality management
30
Journal of international consumer marketing
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
29
Journal of the Academy of Marketing Science
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Industrial marketing management : the international journal for industrial and high-tech firms
28
Journal of promotion management : JPM
28
Journal of strategic marketing
28
European journal of marketing
27
Brands and branding
26
International journal of consumer studies
26
International journal of market research : JMRS ; the journal of the Market Research Society
26
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Business horizons
25
Journal of marketing management : MM
25
Journal of promotion management : innovations in planning and applied research
25
Marketing : ZFP ; journal of research and management
25
The IUP journal of brand management : IJBRM
25
Journal of global marketing
24
Cogent business & management
23
International marketing review
23
Journal of retailing
23
International journal of advertising : the quarterly review of marketing communications
21
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ECONIS (ZBW)
11
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1
Probing permanent price reduction strategy of manufacturer brands : pre- and post-purchase perceptions
Abdul, Waheed Kareem
- In:
Journal of revenue and pricing management
22
(
2023
)
6
,
pp. 455-469
Persistent link: https://www.econbiz.de/10014447358
Saved in:
2
Does it pay to book direct? : customers’ perceptions of online channel distributors, price, and loyalty membership on brand dimensions
Lee, Seung Hyun
;
Deale, Cynthia S.
;
Lee, Jaeyong
- In:
Journal of revenue and pricing management
21
(
2022
)
6
,
pp. 657-667
Persistent link: https://www.econbiz.de/10013463859
Saved in:
3
Valuation of the Hamrah-e-Aval brand based on brand valuation models using Topsis multi-criteria decision-making model
Aghaei, Mohammad
- In:
Journal of revenue and pricing management
20
(
2021
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10012487089
Saved in:
4
Customer perception, purchase intention and buying decision for branded products : measuring the role of price discounts
Dangi, Amit
;
Saini, Chand P.
;
Singh, Vijay
;
Hooda, Jayant
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 194-203
Persistent link: https://www.econbiz.de/10012500584
Saved in:
5
Effect of the price drop on customer's perceived evaluation across selected product categories
Prakash, Chand
;
Yadav, Ritu
;
Kadyan, Sunil
- In:
Journal of revenue and pricing management
20
(
2021
)
2
,
pp. 204-210
Persistent link: https://www.econbiz.de/10012500587
Saved in:
6
Same-day discounting’s effect on consumers’ evaluations of a hotel
Seo, Kwanglim
- In:
Journal of revenue and pricing management
18
(
2019
)
2
,
pp. 107-111
Persistent link: https://www.econbiz.de/10012056701
Saved in:
7
The influence of advertisement repetition on price image in the context of higher education services
Silva, Thayse Schneider da
;
Perin, Marcelo Gattermann
; …
- In:
Journal of revenue and pricing management
18
(
2019
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10012056883
Saved in:
8
The Fabergé sydrome
Yeoman, Ian
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 61-63
Persistent link: https://www.econbiz.de/10010349020
Saved in:
9
Exclusivity : the future of luxury
Yeoman, Ian
;
McMahon-Beattie, Una
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 12-22
Persistent link: https://www.econbiz.de/10010349046
Saved in:
10
Pricing in a social world : the influence of non-price information on hotel choice
Noone, Breffni M.
;
McGuire, Kelly A.
- In:
Journal of revenue and pricing management
12
(
2013
)
5
,
pp. 385-401
Persistent link: https://www.econbiz.de/10010188658
Saved in:
1
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