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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"NBER working paper series"
~isPartOf:"The economist"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc"
~subject:"Internet"
~type:"article"
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Consumer behaviour
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
NBER working paper series
The economist
Working paper / National Bureau of Economic Research, Inc
Telecommunications policy : the international journal of digital economy, data sciences and new media
213
Information economics and policy : IEP
99
Technological forecasting & social change : an international journal
66
Journal of business research : JBR
51
International journal of business information systems : IJBIS
46
Information systems research : ISR
43
Applied economics letters
42
Journal of internet commerce
42
Electronic commerce research
37
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
37
Journal of retailing and consumer services
37
Management science : journal of the Institute for Operations Research and the Management Sciences
37
European research studies
35
International journal of production research
33
Applied economics
29
International journal of industrial organization
29
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
29
Journal of management information systems : JMIS
28
The American economic review
27
Decision support systems : DSS ; the international journal
26
HMD : Praxis der Wirtschaftsinformatik
26
International journal of e-business research : an official publication of the Information Resources Management Association
26
International journal of networking and virtual organisations : IJNVO
26
Internet policy review : journal on internet regulation
26
Journal of global information management : an official publication of the Information Resources Management Association
26
Netnomics
25
Journal of economic behavior & organization : JEBO
24
Research policy : policy, management and economic studies of science, technology and innovation
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
23
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
23
Electronic commerce research and applications
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
21
Business horizons
20
Economics letters
20
International journal of electronic business
20
International journal of internet marketing and advertising : IJIMA
20
International journal of production economics
20
Journal of business ethics : JOBE
20
Management information systems : mis quarterly
20
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ECONIS (ZBW)
33
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1
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
2
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
Saved in:
3
Changing their tune : how consumers' adoption of online streaming affects music consumption and discovery
Datta, Hannes
;
Knox, George
;
Bronnenberg, Bart J.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 5-21
Persistent link: https://www.econbiz.de/10011818438
Saved in:
4
Banning foreign pharmacies from sponsored search : the online consumer response
Chesnes, Matthew
;
Dai, Weijia
;
Jin, Ginger Zhe
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 879-907
Persistent link: https://www.econbiz.de/10011791425
Saved in:
5
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
6
Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur
;
Koulayev, Sergei
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
Saved in:
7
Quantifying cross and direct network effects in online consumer-to-consumer plaftorms
Chu, Junhong
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
6
,
pp. 870-893
Persistent link: https://www.econbiz.de/10011617435
Saved in:
8
Position auctions with budget constraints : implications for advertisers and publishers
Lu, Shijie
;
Zhu, Yi
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 897-905
Persistent link: https://www.econbiz.de/10011410018
Saved in:
9
The reach and persuasiveness of viral video ads
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 281-296
Persistent link: https://www.econbiz.de/10010515886
Saved in:
10
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
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