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Kaufentscheidung
27
Purchase decision
27
Consumer behaviour
9
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Emotion
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Experiment
6
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purchase decision
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Psychology & marketing
SpringerLink / Bücher
44
Journal of consumer behaviour : an international research review
32
Journal of retailing and consumer services
30
Journal of business research : JBR
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
24
Research
18
Europäische Hochschulschriften / 5
14
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11
Journal of marketing theory and practice : JMTP
10
Journal of the Academy of Marketing Science
10
International journal of hospitality management
8
Journal of retailing
8
Management science : journal of the Institute for Operations Research and the Management Sciences
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Reihe: Marketing : MAR
8
Springer Proceedings in Business and Economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of consumer behaviour
7
NBER Working Paper
7
Springer Gabler Research
7
Springer eBook Collection / Business and Economics
7
The journal of brand management : an international journal
7
Discussion paper / Centre for Economic Policy Research
6
International journal of internet marketing and advertising : IJIMA
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Cogent business & management
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Harvard-Business-Manager : das Wissen der Besten
5
Innovatives Markenmanagement
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Journal of Asian finance, economics and business : JAFEB
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
5
Schriften zur empirischen Entscheidungsforschung
5
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ECONIS (ZBW)
28
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1
A meta-analysis on the effects of product scarcity
Ladeira, Wagner Junior
;
Lim, Weng Marc
;
Santini, …
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1267-1279
Persistent link: https://www.econbiz.de/10014291891
Saved in:
2
Influencers' "organic" persuasion through electronic word of mouth : a case of sincerity over brains and beauty
Filieri, Raffaele
;
Acikgoz, Fulya
;
Li, Chunyu
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 347-364
Persistent link: https://www.econbiz.de/10014290684
Saved in:
3
Developing a multi-dimensional product evaluation scale
Tajdini, Saeed
;
Ramirez, Edward
;
Frankwick, Gary L.
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 271-293
Persistent link: https://www.econbiz.de/10012796095
Saved in:
4
Do touch interface users feel more engaged? : the impact of input device type on online shoppers' engagement, affect, and purchase decisions
Chung, Sorim
;
Kramer, Thomas
;
Wong, Elaine M.
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 795-806
Persistent link: https://www.econbiz.de/10011970113
Saved in:
5
How mobile in-store advertising influences purchase intention : value drivers and mediating effects from a consumer perspective
Bues, Mirja
;
Stafflage, Marcel
;
Krafft, Manfred
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 157-174
Persistent link: https://www.econbiz.de/10011638723
Saved in:
6
Differences and similarities between impulse buying and variety seeking : a personality-based perspective
Olsen, Svein O.
;
Tudoran, Ana Alina
;
Honkanen, Pirjo
; …
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 36-47
Persistent link: https://www.econbiz.de/10011433823
Saved in:
7
Reversing the similarity effect in stock-outs : a new look at a renowned phenomenon in consumers’ brand switching behavior
Müller, Holger
;
Diels, Jana Luisa
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10011433828
Saved in:
8
Understanding the impact of online reviews on customer choice : a probability discounting approach
Fagerstrøm, Asle
;
Ghinea, Gheorghita
;
Sydnes, Lars
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 125-134
Persistent link: https://www.econbiz.de/10011433862
Saved in:
9
Coping with guilt : the roles of rumination and positive reappraisal in the effects of postconsumption guilt
Saintives, Camille
;
Lunardo, Renaud
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 344-357
Persistent link: https://www.econbiz.de/10011485880
Saved in:
10
I'll have fries with that : increasing choice complexity promotes indulgent food choices
Lee, Yong Kyu
;
Weaver, Kimberlee
;
Garcia, Stephen M.
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 505-515
Persistent link: https://www.econbiz.de/10011508438
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