//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~language:"bul"
~language:"eng"
~language:"spa"
~person:"Rajagopal"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Online-Marketing"
~subject:"Social behaviour"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Online-Marketing
Social behaviour
Consumer behaviour
93
Mexico
39
Mexiko
39
Emotion
35
Brand management
29
Markenführung
29
Advertising
24
Advertising effects
22
Werbewirkung
22
Werbung
21
Brand image
18
Markenimage
18
Brand
12
Luxury goods
12
Luxusgüter
12
Markenartikel
12
Corporate Social Responsibility
10
Corporate social responsibility
10
Social Web
10
Social web
10
Beziehungsmarketing
9
Cognition
9
Einzelhandel
9
Ethics
9
Ethik
9
Internet marketing
9
Kognition
9
Relationship marketing
9
Retail trade
9
Tourism industry
9
Tourismuswirtschaft
9
Innovation
8
Marketing management
8
Marketingmanagement
8
Personality psychology
8
Persönlichkeitspsychologie
8
Construal level
7
Sustainability
7
more ...
less ...
Online availability
All
Undetermined
65
Free
3
Type of publication
All
Article
98
Type of publication (narrower categories)
All
Article in journal
Bibliographie enthalten
Aufsatz in Zeitschrift
98
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
2
Sammelwerk
2
Accompanied by computer file
1
Bibliografie enthalten
1
Bibliography included
1
Elektronischer Datenträger als Beilage
1
more ...
less ...
Language
All
Bulgarian
English
Spanish
Author
All
Rajagopal
Septianto, Felix
Han, Heesup
113
Mattila, Anna S.
97
Lusk, Jayson L.
75
Dwivedi, Yogesh Kumar
73
Phau, Ian
71
Khare, Arpita
69
Loureiro, Sandra Maria Correia
66
Grewal, Dhruv
65
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Paul, Justin
55
Belk, Russell W.
53
Ko, Eunju
52
Pelsmacker, Patrick de
50
Laroche, Michel
49
Bagozzi, Richard P.
48
Hollebeek, Linda D.
44
Kim, Jungkeun
44
Bang, Nguyen
43
Diamantopoulos, Adamantios
42
Vrontis, Demetris
42
Law, Chun Hung Roberts
41
Sharma, Piyush
41
Thaichon, Park
41
Das, Gopal
39
Kim, Seongseop
37
Ko, Yong Jae
37
Pitt, Leyland F.
37
Rana, Nripendra P.
37
Verhoef, Peter C.
37
Wong, IpKin Anthony
37
Park, Jungkun
36
Balaji, M. S.
35
Dens, Nathalie
35
Hyun, Sunghyup Sean
35
Walsh, Gianfranco
35
Wu, Luorong
35
Eisend, Martin
34
more ...
less ...
Published in...
All
Journal of retailing and consumer services
18
Journal of business research : JBR
9
International journal of business innovation and research
7
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
International journal of business competition and growth : IJBCG
4
International journal of business excellence
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
International journal of advertising : the review of marketing communications
2
International journal of business innovation and research : IJBIR
2
International journal of leisure and tourism marketing : IJLTM
2
International journal of productivity and quality management : IJPQM
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Journal of transnational management : the official journal of the International Management Development Association
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
Global business & economics review
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business excellence : IJBEX
1
International journal of economics and business research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of management practice : IJMP
1
International journal of market research
1
International journal of retail & distribution management
1
International journal of services and operations management
1
International journal of services and operations management : IJSOM
1
International marketing review
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of customer behaviour
1
Journal of food products marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international consumer marketing
1
Journal of promotion management : JPM
1
more ...
less ...
Source
All
ECONIS (ZBW)
98
Showing
1
-
10
of
98
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
2
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
3
Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of productivity and quality …
40
(
2023
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10014364199
Saved in:
4
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
5
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
6
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
7
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
8
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
9
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
10
"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->