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~language:"bul"
~language:"eng"
~language:"spa"
~person:"Septianto, Felix"
~subject:"Konsumentenverhalten"
~subject:"Social Web"
~subject:"Social behaviour"
~type_genre:"Article in journal"
~type_genre:"Bibliographie enthalten"
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Konsumentenverhalten
Social Web
Social behaviour
Consumer behaviour
55
Emotion
30
Advertising
24
Advertising effects
21
Werbewirkung
21
Werbung
21
Brand management
14
Markenführung
14
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12
Luxusgüter
12
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9
Ethik
9
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8
Markenimage
8
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8
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7
Online-Marketing
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Social web
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5
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60
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Bulgarian
English
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Septianto, Felix
Han, Heesup
113
Mattila, Anna S.
97
Dwivedi, Yogesh Kumar
77
Lusk, Jayson L.
75
Phau, Ian
72
Loureiro, Sandra Maria Correia
69
Khare, Arpita
68
Grewal, Dhruv
64
Nayga, Rodolfo M.
59
Jang, Soocheong
57
Paul, Justin
56
Belk, Russell W.
53
Ko, Eunju
52
Bagozzi, Richard P.
48
Laroche, Michel
48
Bang, Nguyen
45
Pelsmacker, Patrick de
45
Pitt, Leyland F.
45
Hollebeek, Linda D.
44
Kim, Jungkeun
44
Law, Chun Hung Roberts
44
Vrontis, Demetris
44
Sharma, Piyush
43
Thaichon, Park
43
Diamantopoulos, Adamantios
42
Wong, IpKin Anthony
42
Rajagopal
41
Dhir, Amandeep
40
Das, Gopal
39
Rana, Nripendra P.
39
Walsh, Gianfranco
39
Kim, Seongseop
37
Ko, Yong Jae
37
Verhoef, Peter C.
37
Park, Jungkun
36
Balaji, M. S.
35
Dennis, Charles
35
Hyun, Sunghyup Sean
35
Kim, Woo Gon
35
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Journal of retailing and consumer services
18
Journal of business research : JBR
9
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Asia Pacific journal of marketing and logistics
3
European journal of marketing
3
Psychology & marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JBE
2
Marketing letters : a journal of research in marketing
2
Australasian marketing journal
1
Australian journal of management
1
International journal of market research
1
International marketing review
1
Journal of advertising
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of public policy & marketing
1
Marketing intelligence & planning
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ECONIS (ZBW)
60
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1
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10
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60
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1
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
2
Color effects on AI influencers' product recommendations
Chan, Ka Wing
;
Septianto, Felix
;
Kwon, Junbum
;
Kamal, …
- In:
European journal of marketing
57
(
2023
)
9
,
pp. 2290-2315
Persistent link: https://www.econbiz.de/10014448346
Saved in:
3
Emotional Cues' effects on grotesque advertising
Bandyopadhyay, Argho
;
Septianto, Felix
;
Nallaperuma, …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
2
,
pp. 124-134
Persistent link: https://www.econbiz.de/10014252793
Saved in:
4
How gratitude shapes acceptance of questionable consumer behavior : the mediating role of self-righteousness
Septianto, Felix
;
Garg, Nitika
;
Agrawal, Nidhi
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1298-1326
Persistent link: https://www.econbiz.de/10014252283
Saved in:
5
Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William
;
Chan, Ka Wing
;
Know, Junburn
;
Dhaoui, Chedia
; …
- In:
Industrial marketing management : the international …
112
(
2023
),
pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
Saved in:
6
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
7
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
8
Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian
;
Bandyopadhyay, Argho
;
Septianto, Felix
- In:
Psychology & marketing
40
(
2023
)
6
,
pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784
Saved in:
9
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
10
Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.
;
Arli, Denni
;
Septianto, Felix
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967
Saved in:
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