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~language:"eng"
~subject:"Online-Handel"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammelwerk"
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Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
6
Emotional, sensory, and social dimensions of consumer buying behavior
4
Handbook of research on the platform economy and the evolution of e-commerce
4
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
3
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
3
Advances in electronic marketing
3
Contemporary research in e-branding
3
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
Handbook of research on consumer behavior change and data analytics in the socio-digital era
3
Online consumer behavior : theory and research in social media, advertising, and e-tail
3
Retailing in emerging markets : a policy and strategy perspective
3
The Routledge companion to digital consumption
3
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
2
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
2
Brick & mortar shopping in the 21st century
2
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
2
Contemporary issues in digital marketing
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E-adoption and socio-economic impacts : emerging infrastructural effects
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Handbook of research on digital transformation management and tools
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Impact of e-commerce on consumers and small firms
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Marketing in a digital world
2
Marketing in the new global order : challenges and opportunities
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Mass Customization and Customer Centricity : In Honor of the Contributions of Cipriano Forza
2
New perspectives on critical marketing and consumer society
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Omnichannel approach to co-creating customer experiences through metaverse platforms
2
PERSPECTIVES IN MARKETING, INNOVATION AND STRATEGY
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Paradigm Shift in Business : Critical Appraisal of Agile Management Practices
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Psychological and behavioral examinations in cyber security
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Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
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Value creation in e-business management : 15th Americas Conference on Information Systems, AMCIS 2009, SIGeBIZ track, San Francisco, CA, USA, August 6 - 9, 2009; selected papers
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ECONIS (ZBW)
241
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11
COD: a boon or curse for online impulse buying?
Deshpande, Bilwa
;
Deshpande, Gandhar
- In:
Paradigm Shift in Business : Critical Appraisal of …
,
(pp. 299-312)
.
2023
Persistent link: https://www.econbiz.de/10014429387
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12
Did COVID-19 support sustainable marketing? : modelling the enablers of e-commerce - online shopping in the pandemic
Sharma, Meenakshi
;
Painuly, Pramod Kumar
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 522-537)
.
2023
Persistent link: https://www.econbiz.de/10014414310
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13
AI-powered technologies used in online fashion retail for sustainable business : AI-powered technologies impacting consumer buying behavior
Sharma, Meenakshi
;
Shail, Hinika
;
Painuly, Pramod Kumar
; …
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 538-561)
.
2023
Persistent link: https://www.econbiz.de/10014414316
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14
The mediating role of e-consumer informedness between digital usability and responsible e-shopping : post-COVID-19 period
Santos, Joana
;
Lima, Ana Pinto
;
Silva, Pedro Mendonça
- In:
Management and marketing for improved retail …
,
(pp. 136-155)
.
2023
Persistent link: https://www.econbiz.de/10014366088
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15
Online shopping preferences in mass customization : a comparison between 2008 and 2021
Coletti, Paolo
;
Aichner, Thomas
;
Shaltoni, Abdel Monim
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 151-177)
.
2023
Persistent link: https://www.econbiz.de/10014321999
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16
Enhancing users' digital social interactions while shopping via online sales configurators
Grosso, Chiara
- In:
Mass Customization and Customer Centricity : In Honor …
,
(pp. 211-238)
.
2023
Persistent link: https://www.econbiz.de/10014322025
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17
Assessing the impact of Artificial Intelligence in e-commerce portal : a comparative study of Amazon and Flipkart
Gupta, Sachin
;
Singhvi, Shreya
;
Granata, Giuseppe
- In:
Industry 4.0 and the Digital Transformation of …
,
(pp. 173-187)
.
2023
Persistent link: https://www.econbiz.de/10014245247
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18
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
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19
Changes of online shopping among the elderly during the Corona-19 pandemic
Guterman, Hanna Gendel
;
Sohlberg, Idit
;
Levy, Shalom
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 142-150)
.
2023
Persistent link: https://www.econbiz.de/10014289854
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20
The impact of e-commerce on consumer online purchase intention : an evidence from Pakistani consumers
Ashraf, Sadia
;
Iqbal, Muhammad Zahid
- In:
Research on Islamic Business Concepts : Proceedings of …
,
(pp. 189-202)
.
2023
Persistent link: https://www.econbiz.de/10013541926
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