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~person:"Bauer, Hans H."
~person:"Han, Heesup"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
~subject:"Brand"
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Brand image
Brand
Consumer behaviour
265
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265
Deutschland
75
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75
Beziehungsmarketing
59
Relationship marketing
59
Customer satisfaction
58
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58
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46
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46
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41
Hotel industry
40
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40
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Bauer, Hans H.
Han, Heesup
Wiedmann, Klaus-Peter
Phau, Ian
36
Loureiro, Sandra Maria Correia
29
Diamantopoulos, Adamantios
27
Dawes, John
23
Sarkar, Abhigyan
21
Huber, Frank
20
Bang, Nguyen
19
Guzman, Francisco
19
Usman, Osly
19
Ko, Eunju
18
Melewar, T. C.
18
Fetscherin, Marc
17
Japutra, Arnold
17
Keller, Kevin Lane
17
Romaniuk, Jenni
17
Sattler, Henrik
17
Fournier, Susan
16
Sarkar, Juhi Gahlot
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Veloutsou, Cleopatra
16
Gierl, Heribert
15
MacInnis, Deborah J.
15
Sreejesh, S.
15
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Park, C. Whan
14
Paul, Justin
14
Bagozzi, Richard P.
13
Batra, Rajeev
13
Burmann, Christoph
13
Dubé, Jean-Pierre
13
Valette-Florence, Pierre
13
Aiello, Gaetano
12
Hildebrandt, Lutz
12
Hruschka, Harald
12
Khamitov, Mansur
12
Pelsmacker, Patrick de
12
Shimul, Anwar Sadat
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Journal of travel and tourism marketing
8
International journal of hospitality management
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
5
Schriftenreihe Marketing, Management
4
International journal of contemporary hospitality management
3
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Automobilmarktforschung : Nutzenorientierung von Pkw-Herstellern
1
Consumer-brand relationships : theory and practice
1
Die Betriebswirtschaft : DBW
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
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Journal of marketing theory and practice
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Journal of vacation marketing
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Luxury marketing : a challenge for theory and practice
1
Marketing : ZFP ; journal of research and management
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
SpringerLink / Bücher
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
54
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
3
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
6
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
7
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
8
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
9
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
10
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
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