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~person:"Bauer, Hans H."
~person:"Han, Heesup"
~person:"Wiedmann, Klaus-Peter"
~subject:"Brand image"
~subject:"Markenartikel"
~type_genre:"Article in journal"
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Search: subject:"consumer research"
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Brand image
Markenartikel
Consumer behaviour
168
Konsumentenverhalten
168
Customer satisfaction
55
Kundenzufriedenheit
55
Beziehungsmarketing
44
Relationship marketing
44
Hotel industry
39
Hotellerie
39
Brand management
33
Markenführung
33
Dienstleistungsqualität
30
Markenimage
30
Service quality
30
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24
Holiday behaviour
19
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English
34
German
4
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Bauer, Hans H.
Han, Heesup
Wiedmann, Klaus-Peter
Phau, Ian
29
Loureiro, Sandra Maria Correia
28
Diamantopoulos, Adamantios
27
Sarkar, Abhigyan
21
Bang, Nguyen
19
Guzman, Francisco
19
Melewar, T. C.
18
Japutra, Arnold
17
Ko, Eunju
17
Dawes, John
16
Fetscherin, Marc
16
Romaniuk, Jenni
16
Gierl, Heribert
15
Paul, Justin
15
Sarkar, Juhi Gahlot
15
Sreejesh, S.
15
Veloutsou, Cleopatra
15
Ekinci, Yuksel
14
Valette-Florence, Pierre
14
Hollebeek, Linda D.
13
Ahn, Jiseon
12
Johnson, Lester W.
12
Park, Jungkun
12
Pelsmacker, Patrick de
12
Shukla, Paurav
12
Aiello, Gaetano
11
Das, Gopal
11
Eisingerich, Andreas B
11
Jang, Soocheong
11
Keller, Kevin Lane
11
Khan, Imran
11
Vrontis, Demetris
11
Zúñiga, Miguel Ángel
11
Augusto, Mário Gomes
10
Casidy, Riza
10
Dens, Nathalie
10
Dwivedi, Abhishek
10
Grohmann, Bianca
10
Kaufmann, Hans Rüdiger
10
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Journal of travel and tourism marketing
8
International journal of hospitality management
5
International journal of contemporary hospitality management
3
The journal of brand management : an international journal
3
Journal of business research : JBR
2
Journal of retailing and consumer services
2
Psychology & marketing
2
Die Betriebswirtschaft : DBW
1
Journal of fashion marketing and management
1
Journal of general management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality marketing & management
1
Journal of marketing theory and practice
1
Journal of vacation marketing
1
Marketing : ZFP ; journal of research and management
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Tourism and hospitality research : the surrey quarterly review
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
38
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38
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1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
3
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
6
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
7
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
8
Country image of gastronomy and branding Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
9
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
10
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
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