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~person:"Belk, Russell W."
~person:"Ferrell, Odies C."
~subject:"Globalization"
~subject:"Markenführung"
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Search: subject_exact:"Consumer Behaviour"
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Globalization
Markenführung
Consumer behaviour
115
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115
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13
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13
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13
World
13
Market research
12
Marktforschung
12
Consumption theory
11
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11
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10
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10
Russell W. Belk
10
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9
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Belk, Russell W.
Ferrell, Odies C.
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Melewar, T. C.
25
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Diamantopoulos, Adamantios
20
Keller, Kevin Lane
20
Guzman, Francisco
19
Hollebeek, Linda D.
19
Cleveland, Mark
18
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Dens, Nathalie
15
Khan, Imran
15
Laroche, Michel
15
Valette-Florence, Pierre
15
Wiedmann, Klaus-Peter
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Seo, Yuri
14
Septianto, Felix
14
Christodoulides, George
13
Fournier, Susan
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Bagozzi, Richard P.
12
Burmann, Christoph
12
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AMA Winter Academic Conference <2020, San Diego, Calif.>
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1
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1
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1
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1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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ECONIS (ZBW)
11
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1
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11
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1
Consumers' technology-facilitated brand engagement and wellbeing : positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
Hollebeek, Linda D.
;
Belk, Russell W.
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
2
,
pp. 387-401
Persistent link: https://www.econbiz.de/10012591048
Saved in:
2
Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
Saved in:
3
The analogue diaries of postdigital consumption
Humayun, Mariam
;
Belk, Russell W.
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
7/8
,
pp. 633-659
Persistent link: https://www.econbiz.de/10012249613
Saved in:
4
Business ethics, corporate social responsibility, and brand attitudes : an exploratory study
Ferrell, Odies C.
;
Harrison, Dana E.
;
Ferrell, Linda
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 491-501
Persistent link: https://www.econbiz.de/10011980387
Saved in:
5
Morphing anthropomorphism : an update
Belk, Russell W.
;
Kniazeva, Maria
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
3
,
pp. 239-247
Persistent link: https://www.econbiz.de/10011892171
Saved in:
6
Cultural resonance of global brands in Brazilian social movements
Suarez, Maribel
;
Belk, Russell W.
- In:
International marketing review
34
(
2017
)
4
,
pp. 480-497
Persistent link: https://www.econbiz.de/10011760489
Saved in:
7
Setting the conditions for going global : Dubai's transformations and the Emirati woman
Cherrier, Hélène
;
Belk, Russell W.
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 317-335
Persistent link: https://www.econbiz.de/10010512565
Saved in:
8
The rise of inconspicuous consumption
Eckhardt, Giana M.
;
Belk, Russell W.
;
Wilson, Jonathan A. J.
- In:
Journal of marketing management : MM
31
(
2015
)
7/8
,
pp. 807-826
Persistent link: https://www.econbiz.de/10011309052
Saved in:
9
Globalism and consumption
Belk, Russell W.
-
2014
Persistent link: https://www.econbiz.de/10010383781
Saved in:
10
Glocal understandings : female readers' perceptions of the new woman in Chinese advertising
Hung, Kineta H.
;
Li, Stella Yiyan
;
Belk, Russell W.
- In:
Journal of international business studies : JIBS ; an …
38
(
2007
)
6
,
pp. 1034-1051
Persistent link: https://www.econbiz.de/10003560628
Saved in:
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