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~person:"Busse, Meghan R."
~person:"Liozu, Stephan"
~subject:"Customer value"
~subject:"Managers"
~subject:"USA"
~type_genre:"Article in journal"
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Customer value
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Busse, Meghan R.
Liozu, Stephan
Hinterhuber, Andreas
13
Drayer, Joris
6
Lee, Darin
5
Liozu, Stephan M.
5
Rosenbaum, David Ira
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Journal of revenue and pricing management
4
Business horizons
2
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
MIT sloan management review
1
The journal of business strategy
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1
Pricing and CEOs : why top executives need to get involved
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
The journal of business strategy
43
(
2022
)
5
,
pp. 283-290
Persistent link: https://www.econbiz.de/10013392358
Saved in:
2
Pricing as a driver of profitable growth : an agenda for CEOs and senior executives
Liozu, Stephan
;
Hinterhuber, Andreas
- In:
Business horizons
65
(
2022
)
4
,
pp. 457-467
Persistent link: https://www.econbiz.de/10013325846
Saved in:
3
Make pricing power a strategic priority for your business
Liozu, Stephan
- In:
Business horizons
62
(
2019
)
1
,
pp. 117-128
Persistent link: https://www.econbiz.de/10011995674
Saved in:
4
Designing salesforce compensation programs to improve pricing execution
Liozu, Stephan
- In:
Journal of revenue and pricing management
17
(
2018
)
1
,
pp. 11-19
Persistent link: https://www.econbiz.de/10011875178
Saved in:
5
Value-based pricing special issue : editorial
Liozu, Stephan
- In:
Journal of revenue and pricing management
16
(
2017
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011631859
Saved in:
6
The micro-foundations of pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Journal of business research : JBR
76
(
2017
),
pp. 159-162
Persistent link: https://www.econbiz.de/10011712968
Saved in:
7
The evolution and future of pricing capabilities
Liozu, Stephan
- In:
Journal of revenue and pricing management
15
(
2016
)
3/4
,
pp. 306-316
Persistent link: https://www.econbiz.de/10011571816
Saved in:
8
Editorial: Behavioral and psychological aspects of b2b pricing
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 4-5
Persistent link: https://www.econbiz.de/10011313584
Saved in:
9
Value assessment and pricing capabilities : how to profit from value
Johansson, Magnus
;
Keränen, Joona
;
Hinterhuber, Andreas
; …
- In:
Journal of revenue and pricing management
14
(
2015
)
3
,
pp. 178-197
Persistent link: https://www.econbiz.de/10011460118
Saved in:
10
Is it time to rethink your pricing strategy?
Hinterhuber, Andreas
;
Liozu, Stephan
- In:
MIT sloan management review
53
(
2011/12
)
4
,
pp. 69-77
Persistent link: https://www.econbiz.de/10009568498
Saved in:
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