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~person:"Das, Gopal"
~subject:"Brand image"
~subject:"Experiment"
~subject:"Online-Handel"
~subject:"Service quality"
~type_genre:"Article in journal"
~type_genre:"Article"
~type_genre:"Conference proceedings"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Brand image
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39
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16
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16
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13
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13
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11
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7
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7
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Das, Gopal
Han, Heesup
49
Mattila, Anna S.
39
Loureiro, Sandra Maria Correia
33
Sutter, Matthias
32
Diamantopoulos, Adamantios
28
Lusk, Jayson L.
26
Phau, Ian
26
Nayga, Rodolfo M.
25
Bang, Nguyen
23
Jang, Soocheong
23
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22
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22
Paul, Justin
22
Sreejesh, S.
22
Wu, Luorong
22
Prentice, Catherine
21
Dwivedi, Yogesh Kumar
20
Park, Jungkun
20
Balaji, M. S.
19
Hyun, Sunghyup Sean
19
Sarkar, Abhigyan
19
Gierl, Heribert
18
Guzman, Francisco
18
Law, Chun Hung Roberts
18
Melewar, T. C.
18
Wong, IpKin Anthony
18
Bauer, Hans H.
17
Bilgihan, Anil
17
Ekinci, Yuksel
17
Kerschbamer, Rudolf
17
Khare, Arpita
17
Liu, Qing
17
Ahn, Jiseon
16
Dennis, Charles
16
Gursoy, Dogan
16
Hanks, Lydia
16
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16
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16
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Journal of retailing and consumer services
3
Journal of business research : JBR
2
Journal of strategic marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of pharmaceutical and healthcare marketing : IJPHM
1
International journal of retail & distribution management
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Journal of fashion marketing and management
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ECONIS (ZBW)
16
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1
Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
Saved in:
2
To earmark or not to earmark when gift-giving : gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts
Givi, Julian
;
Das, Gopal
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 420-428
Persistent link: https://www.econbiz.de/10012796115
Saved in:
3
Online group buying behavior : a study of experiential versus material purchases
Agarwal, James
;
Das, Gopal
;
Spence, Mark T.
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1946-1963
Persistent link: https://www.econbiz.de/10013465131
Saved in:
4
Does brand experience translate into brand commitment? : a mediated-moderation model of brand passion and perceived brand ethicality
Das, Gopal
;
Agarwal, James
;
Malhotra, Naresh K.
; …
- In:
Journal of business research : JBR
95
(
2019
),
pp. 479-490
Persistent link: https://www.econbiz.de/10011980380
Saved in:
5
E-tailer personality and behavorial intentions : the application of self-congruity theory
Das, Gopal
;
Khatwani, Gaurav
- In:
Journal of strategic marketing
26
(
2018
)
4
,
pp. 283-297
Persistent link: https://www.econbiz.de/10011903276
Saved in:
6
Understanding the role of regulatory focus in e-tailing activities
Das, Gopal
- In:
The journal of services marketing
30
(
2016
)
2
,
pp. 212-222
Persistent link: https://www.econbiz.de/10011487068
Saved in:
7
A measure of medical tourism destination brand equity
Das, Gopal
;
Mukherjee, Srabanti
- In:
International journal of pharmaceutical and healthcare …
10
(
2016
)
1
,
pp. 104-128
Persistent link: https://www.econbiz.de/10011563862
Saved in:
8
Regulatory focus as a moderator of retail shopping behaviour
Das, Gopal
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 484-499
Persistent link: https://www.econbiz.de/10011571018
Saved in:
9
Antecedents and consequences of trust : an e-tail branding perspective
Das, Gopal
- In:
International journal of retail & distribution management
44
(
2016
)
7
,
pp. 713-730
Persistent link: https://www.econbiz.de/10011595575
Saved in:
10
Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
Saved in:
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