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~person:"Ferguson, Mary Ann"
~person:"Kitchen, Philip J."
~subject:"Corporate social responsibility"
~subject:"Internet"
~subject:"Marketing management"
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Corporate social responsibility
Internet
Marketing management
Öffentlichkeitsarbeit
14
Public relations
13
Corporate Social Responsibility
6
Communication
5
Corporate reputation
5
Firmenimage
5
Corporate culture
4
Marketingmanagement
4
Unternehmenskultur
4
Brand management
3
Kommunikation
3
Markenführung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Advertising
2
Corporate identity
2
Crisis management
2
Krisenmanagement
2
Leadership
2
Stakeholder
2
crisis communication
2
public relations
2
Accounting policy
1
Advertising industry
1
Agency theory
1
Altruism
1
Altruismus
1
Beverage industry
1
Beziehungsmarketing
1
Bicycle racing
1
Bilanzpolitik
1
Brand image
1
British Petroleum (BP)
1
CSR
1
CSR communication
1
CSR-crisis fit
1
Commitment
1
Communications
1
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English
10
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Ferguson, Mary Ann
Kitchen, Philip J.
Bruhn, Manfred
41
Esch, Franz-Rudolf
13
Podnar, Klement
13
Clawson, James G.
10
Langner, Tobias
10
Morsing, Mette
10
Balmer, John M. T.
9
Nielsen, Anne Ellerup
7
Pompper, Donnalyn
7
Andersen, Sophie Esmann
6
Camilleri, Mark Anthony
6
Kim, Sora
6
Pfeffermann, Nicole
6
Saxton, Gregory D.
6
Schoeneborn, Dennis
6
Terlutter, Ralf
6
Cormier, Denis
5
Golob, Urša
5
Grigore, Georgiana
5
Illia, Laura
5
Melewar, T. C.
5
Pozniak, Laetitia
5
Siano, Alfonso
5
Thomsen, Christa
5
Weder, Franzisca
5
Alon, Ilan
4
Balmer, John M.T.
4
Bartlett, Jennifer L.
4
Bortree, Denise Sevick
4
Cho, Charles H.
4
Coombs, W. Timothy
4
De Villiers, Charl
4
Elving, Wim J. L.
4
Faber-Wiener, Gabriele
4
Fischer, Thomas M.
4
García-Sánchez, Isabel-María
4
Heath, Robert L.
4
Holtz, Shel
4
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Journal of marketing communications
4
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
International journal of business communication : IJBC ; a publication of the Association of Business Communication
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
10
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1
The importance of congruence between stakeholder prosocial motivation and CSR attributions : effects on stakeholders' donations and sense-making of prosocial identities
Song, Baobao
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 339-357
Persistent link: https://www.econbiz.de/10014294863
Saved in:
2
Introducing integrated hybrid communication : the nexus linking marketing communication and corporate communication
Sharifah Faridah Syed Alwi
;
Balmer, John M.T.
;
Stoian, …
- In:
Qualitative market research : an international journal
25
(
2022
)
4
,
pp. 405-432
Persistent link: https://www.econbiz.de/10013380485
Saved in:
3
Toward effective CSR communication in controversial industry sectors
Song, Baobao
;
Wen, Jing
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
26
(
2020
)
3
,
pp. 243-267
Persistent link: https://www.econbiz.de/10012203475
Saved in:
4
Proactive versus reactive CSR in a crisis : an impression management perspective
Rim, Hyejoon
;
Ferguson, Mary Ann
- In:
International journal of business communication : IJBC …
57
(
2020
)
4
,
pp. 545-568
Persistent link: https://www.econbiz.de/10012287356
Saved in:
5
The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa
;
Kitchen, Philip J.
;
Shaalan, Ahmed
- In:
Journal of business research : JBR
117
(
2020
),
pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
Saved in:
6
Dimensions of effective CSR communication based on public expectations
Kim, Sora
;
Ferguson, Mary Ann
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 549-568
Persistent link: https://www.econbiz.de/10011914746
Saved in:
7
Economic crisis and its impact on promotion and media in Cyprus
Papasolomou, Ioanna
;
Kitchen, Philip J.
;
Panopoulos, …
- In:
Journal of promotion management : JPM
22
(
2016
)
5
,
pp. 719-734
Persistent link: https://www.econbiz.de/10011632017
Saved in:
8
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
9
Corporate identity antecedents and components : toward a theoretical framework
Kitchen, Philip J.
;
Tourky, Marwa E.
;
Dean, Dianne
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
4
,
pp. 263-284
Persistent link: https://www.econbiz.de/10010202904
Saved in:
10
Inhibition of brand integration amid changing agency structures
Kitchen, Philip J.
;
Spickett-Jones, J. Graham
;
Grimes, Tony
- In:
Journal of marketing communications
13
(
2007
)
2
,
pp. 149-168
Persistent link: https://www.econbiz.de/10003494102
Saved in:
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