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~person:"Grewal, Dhruv"
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Search: subject_exact:"Preisbildung von Unternehmen"
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Preismanagement
15
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Retail trade
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Grewal, Dhruv
Bergemann, Dirk
54
Levy, Daniel C.
52
Hinterhuber, Andreas
49
Simon, Hermann
41
Liozu, Stephan
38
Álvarez, Luis J.
35
Janssen, Maarten C. W.
34
Kwapil, Claudia
34
Snir, Avichai
34
Spann, Martin
34
Gorodnichenko, Yuriy
33
Chen, Haipeng
31
Chen, Jing
31
Chen, Ying-Ju
31
Fabiani, Silvia
31
Hernando, Ignacio
31
Martins, Fernando
31
Simchi-Levi, David
31
Zaccour, Georges
31
Courty, Pascal
30
Diller, Hermann
30
Feenstra, Robert C.
30
Skiera, Bernd
30
Armstrong, Mark
29
Gautier, Erwan
29
Sabbatini, Roberto
29
Schlosser, Rainer
29
Itskhoki, Oleg
28
Lippi, Francesco
28
Peitz, Martin
28
Bagwell, Kyle
27
Hunold, Matthias
27
Nilsen, Øivind Anti
27
Roth, Stefan
26
Hoeberichts, Marco
25
Kryvtsov, Oleksiy
25
Piga, Claudio A.
25
Richards, Timothy J.
25
Knetter, Michael Mark
24
Monroe, Kent B.
24
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Journal of retailing
5
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2
Journal of the Academy of Marketing Science
2
The journal of product & brand management
2
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Pricing perspectives : marketing and management implications of new theories and applications
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ECONIS (ZBW)
15
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1
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
3
Fairness perceptions of retail price increases by foreign and domestic brands : the roles of ethnocentric beliefs, profit stickiness, and contextual information
Dutta, Sujay
;
Yaprak, Attila
;
Grewal, Dhruv
- In:
Journal of business research : JBR
75
(
2017
),
pp. 37-45
Persistent link: https://www.econbiz.de/10011699760
Saved in:
4
Amount off versus percentage off : when does it matter?
González, Eva M.
;
Esteva, Eduardo
;
Roggeveen, Anne L.
; …
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1022-1027
Persistent link: https://www.econbiz.de/10011440072
Saved in:
5
Disfluent vs. fluent price offers : paradoxical role of processing disfluency
Motyka, Scott
;
Suri, Rajneesh
;
Grewal, Dhruv
;
Kohli, …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 627-638
Persistent link: https://www.econbiz.de/10011552527
Saved in:
6
Editorial: Pricing in the modern world : the role of price-related and non-price related cues
Grewal, Dhruv
;
Roggeveen, Anne
;
Nordfält, Jens
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 397-400
Persistent link: https://www.econbiz.de/10010429355
Saved in:
7
Name-letters and birthday-numbers : implicit egotism effects in pricing
Coulter, Keith S.
;
Grewal, Dhruv
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 102-120
Persistent link: https://www.econbiz.de/10010360372
Saved in:
8
The contingent effects of semantic price cues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Lindsey-Mullikin, Joan
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
Saved in:
9
Are men seduced by red? : the effect of red versus black prices on price perceptions
Puccinelli, Nancy M.
;
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10009757412
Saved in:
10
Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
Saved in:
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