//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Han, Heesup"
~subject:"Brand equity"
~subject:"Consumer behaviour"
~subject:"Internationales Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Consumer behaviour
Internationales Marketing
Brand management
24
Markenführung
24
Konsumentenverhalten
23
Brand image
15
Markenimage
15
Beziehungsmarketing
11
Relationship marketing
11
Brand
9
Markenartikel
9
Customer satisfaction
8
Kundenzufriedenheit
8
Brand loyalty
7
Markentreue
7
Hotel industry
5
Hotellerie
5
Perception
4
Wahrnehmung
4
Brand prestige
3
COVID-19
3
Confidence
3
Coronavirus
3
Cruise
3
Customer integration
3
Dienstleistungsqualität
3
Gastronomie
3
Kreuzfahrt
3
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Restaurant industry
3
Service quality
3
Vertrauen
3
brand loyalty
3
brand prestige
3
social value
3
Advertising effects
2
Brand personality
2
Casino
2
Corporate Social Responsibility
2
more ...
less ...
Online availability
All
Undetermined
20
Type of publication
All
Article
23
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Language
All
English
23
Author
All
Han, Heesup
Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
27
Guzman, Francisco
25
Ko, Eunju
24
Sarkar, Abhigyan
23
Bang, Nguyen
22
Keller, Kevin Lane
22
Diamantopoulos, Adamantios
19
Hollebeek, Linda D.
19
Japutra, Arnold
19
Sarkar, Juhi Gahlot
18
Veloutsou, Cleopatra
18
MacInnis, Deborah J.
17
Dawes, John
16
MartÃnez-López, Francisco J.
16
Valette-Florence, Pierre
16
Wiedmann, Klaus-Peter
16
Batra, Rajeev
15
Fetscherin, Marc
15
Huber, Frank
15
Khan, Imran
15
Burmann, Christoph
14
Christodoulides, George
14
De Chernatony, Leslie
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Paul, Justin
14
Pelsmacker, Patrick de
14
Septianto, Felix
14
Sreejesh, S.
14
Swoboda, Bernhard
14
Dens, Nathalie
13
Hegner, Sabrina
13
Park, C. Whan
13
Romaniuk, Jenni
13
Shimul, Anwar Sadat
13
Steenkamp, Jan-Benedict E. M.
13
more ...
less ...
Published in...
All
Journal of travel and tourism marketing
6
International journal of contemporary hospitality management
4
International journal of hospitality management
4
Journal of retailing and consumer services
2
Tourism and hospitality research : the surrey quarterly review
2
Journal of hospitality marketing & management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Journal of vacation marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Investigation into the festival brand co-creation mechanism : extended application of the customer-based brand equity model
Chi, Xiaoting
;
Zhou, Heng
;
Cai, Gangwei
;
Han, Heesup
- In:
Journal of travel and tourism marketing
41
(
2024
)
3
,
pp. 377-395
Persistent link: https://www.econbiz.de/10014513650
Saved in:
2
Impact of green brand authenticity on warm glow, green satisfaction, and willingness to pay more
Moon, Hyoungeun
;
Yu, Jongsik
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
4
,
pp. 326-344
Persistent link: https://www.econbiz.de/10014369795
Saved in:
3
Travel and tourism marketing in the age of the conscious tourists : a study on CSR and tourist brand advocacy
Ahmad, Naveed
;
Samad, Sarminah
;
Han, Heesup
- In:
Journal of travel and tourism marketing
40
(
2023
)
7
,
pp. 551-567
Persistent link: https://www.econbiz.de/10014419174
Saved in:
4
Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad
;
Han, Heesup
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
Saved in:
5
The psychology of vacationers' hotel brand choice in a post-pandemic world
Kim, Jinkyung Jenny
;
Lee, Myong Jae
;
Han, Heesup
- In:
Journal of vacation marketing
29
(
2023
)
2
,
pp. 206-221
Persistent link: https://www.econbiz.de/10014246967
Saved in:
6
Tangible and intangible hotel in-room amenities in shaping customer experience and the consequences in the with-corona era
Kim, Jinkyung Jenny
;
Lee, Jin-soo
;
Han, Heesup
- In:
International journal of contemporary hospitality management
35
(
2023
)
2
,
pp. 657-681
Persistent link: https://www.econbiz.de/10013546072
Saved in:
7
Nature-based solutions, mental health, well-being, price fairness, attitude, loyalty, and evangelism for green brands in the hotel context
Sohaib, Muhammad
;
Wang, Yan
;
Iqbal, Kashif
;
Han, Heesup
- In:
International journal of hospitality management
101
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013271319
Saved in:
8
Food delivery application quality in customer brand loyalty formation : identifying its antecedent and outcomes
Lee, Soyeun Olivia
;
Han, Heesup
- In:
International journal of hospitality management
107
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014227210
Saved in:
9
Country image of gastronomy and
branding
Hawker Culture : local consumers' perception
Kim, Bona
;
Lee, Derrick C. H.
;
Chua, Bee-Lia
;
Han, Heesup
- In:
Tourism management perspectives : TMP
44
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013494190
Saved in:
10
The impact of hotel attributes, well-being perception, and attitudes on brand loyalty : examining the moderating role of COVID-19 pandemic
Kim, Jinkyung Jenny
;
Han, Heesup
;
Ariza-Montes, Antonio
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012648895
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->