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~person:"Hyun, Sunghyup Sean"
~person:"Phau, Ian"
~subject:"Australia"
~subject:"Beziehungsmarketing"
~subject:"Rules of origin"
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Australia
Beziehungsmarketing
Rules of origin
Brand management
47
Markenführung
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Consumer behaviour
41
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41
Brand image
29
Markenimage
29
Luxury goods
28
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luxury branding
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Hyun, Sunghyup Sean
Phau, Ian
Loureiro, Sandra Maria Correia
24
Hollebeek, Linda D.
15
Khan, Imran
14
Veloutsou, Cleopatra
14
Fetscherin, Marc
13
Rather, Raouf Ahmad
13
Fournier, Susan
11
Han, Heesup
11
Japutra, Arnold
11
Kumar, Vikas
11
Kunkel, Thilo
11
Rahman, Zillur
11
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10
King, Ceridwyn
10
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10
Sarkar, Abhigyan
10
Šerić, Maja
10
Ahn, Jiseon
9
Gil Saura, Irene
9
Huber, Frank
9
Kaufmann, Hans Rüdiger
9
Vrontis, Demetris
9
Burmann, Christoph
8
Casidy, Riza
8
Ko, Eunju
8
MacInnis, Deborah J.
8
Sarkar, Juhi Gahlot
8
Theobald, Elke
8
Augusto, Mário Gomes
7
Back, Ki-Joon
7
Ekinci, Yuksel
7
Fatma, Mobin
7
Iglesias, Oriol
7
Kaushik, Arun Kumar
7
Kim, Jinkyung Jenny
7
Leckie, Civilai
7
O'Cass, Aron
7
So, Kevin Kam Fung
7
Sreejesh, S.
7
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Journal of travel and tourism marketing
4
Marketing intelligence & planning
3
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
Journal of business research : JBR
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
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Journal of vacation marketing : an international journal
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ECONIS (ZBW)
14
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1
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
2
Attributes of medical tourism destination brands : case study of the Korean medical tourism market
Yu, Jongsik
;
Seo, Jungwoon
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
38
(
2021
)
1
,
pp. 107-121
Persistent link: https://www.econbiz.de/10012440375
Saved in:
3
Customers' relationships leading to brand tribalism and tribe behavioral intentions
Jeong, Ji Youn
;
Hwang, Jinsoo
;
Hyun, Sunghyup Sean
- In:
International journal of hospitality management
88
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012293866
Saved in:
4
Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty : an empirical analysis of coffeehouse brands
Choi, Young Gin
;
Ok, Chihyung
;
Hyun, Sunghyup Sean
- In:
International journal of contemporary hospitality management
29
(
2017
)
4
,
pp. 1185-1202
Persistent link: https://www.econbiz.de/10011708009
Saved in:
5
First-class in-flight services and advertising effectiveness : antecedents of customer-centric innovativeness and brand loyalty in the United States (US) airline industry
Kim, Seontaik
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011484678
Saved in:
6
The effects of perceived destination ability and destination brand love on tourists’ loyalty to post-disaster tourism destinations : the case of Korean tourists to Japan
Lee, Kwang-Ho
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
33
(
2016
)
4/6
,
pp. 613-627
Persistent link: https://www.econbiz.de/10011517191
Saved in:
7
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
8
Critical in-flight and ground-service factors influencing brand prestige and relationships between brand prestige, well-being perceptions, and brand loyalty : first-class passenger...
Ahn, Young-joo
;
Kim, Insin
;
Hyun, Sunghyup Sean
- In:
Journal of travel and tourism marketing
32
(
2015
),
pp. 114-138
Persistent link: https://www.econbiz.de/10011416160
Saved in:
9
Effects of "owned by" versus "made in" for willingness to buy Australian brands
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
33
(
2015
)
3
,
pp. 444-468
Persistent link: https://www.econbiz.de/10011298758
Saved in:
10
Idol attachment and human brand loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
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