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~person:"King, Stephen"
~person:"Phau, Ian"
~person:"Reijmersdal, Eva A. van"
~person:"Rosengren, Sara"
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Search: subject_exact:"Werbetest"
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Advertising effects
58
Werbewirkung
58
Advertising
30
Werbung
30
Consumer behaviour
21
Konsumentenverhalten
21
Brand
9
Emotion
9
Internet marketing
9
Markenartikel
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Online-Marketing
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Advertising planning
8
Product Placement
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Product placement
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Werbeplanung
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advertising
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58
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King, Stephen
Phau, Ian
Reijmersdal, Eva A. van
Rosengren, Sara
Gierl, Heribert
54
Pelsmacker, Patrick de
53
Dens, Nathalie
31
Esch, Franz-Rudolf
30
Eisend, Martin
26
Diehl, Sandra
22
Taylor, Charles Raymond
22
Septianto, Felix
21
Terlutter, Ralf
20
Bellman, Steven
18
Chang, Chingching
18
Yoon, Hye Jin
18
Yoon, Sukki
18
Dahlén, Micael
17
Hudders, Liselot
17
Mueller, Barbara
17
Stafford, Marla Royne
17
Matthes, Jörg
16
Romaniuk, Jenni
16
Smit, Edith G.
16
Torres, Ivonne M.
16
Chan, Kara
15
Muehling, Darrel D.
15
Roy, Subhadip
15
Varan, Duane
15
Tucker, Catherine
14
Choi, Yung Kyun
13
Ilicic, Jasmina
13
Kaiser, Harry M.
13
Kennedy, Rachel
13
Pauwels, Koen
13
Rozendaal, Esther
13
Wilbur, Kenneth C.
13
Wilson, Rick T.
13
Bakir, Aysen
12
Bergkvist, Lars
12
Cauberghe, Verolien
12
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A master class in brand planning : the timeless works of Stephen King
8
Journal of advertising : official publication of the American Academy of Advertising
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of advertising research
5
Journal of marketing communications
3
Young consumers : insight and ideas for responsible marketers
3
European journal of marketing : EJM
2
International journal of advertising : the review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of promotion management : JPM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Marketing intelligence & planning
2
Psychology & marketing
2
Advertising in new formats and media : current research and implications for marketers
1
Cutting edge international research
1
Journal of advertising
1
Journal of global marketing
1
Journal of marketing
1
Journal of marketing management : MM
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Journal of strategic marketing
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Journal of vacation marketing : an international journal
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The international review of retail, distribution and consumer research
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ECONIS (ZBW)
58
Showing
41
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50
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58
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date (oldest first)
41
The value of historical nostalgia for marketing management
Marchegiani, Christopher
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
Saved in:
42
Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
Saved in:
43
How media factors affect audience responses to brand placement
Reijmersdal, Eva A. van
;
Smit, Edith
;
Neijens, Peter
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 279-301
Persistent link: https://www.econbiz.de/10003978117
Saved in:
44
What are the effects of a combination of advertising and brand placement?
Reijmersdal, Eva A. van
- In:
Cutting edge international research
,
(pp. 363-376)
.
2010
Persistent link: https://www.econbiz.de/10003985217
Saved in:
45
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
46
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
47
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
Saved in:
48
A new branch of advertising : reviewing factors that influence reactions to product placement
Reijmersdal, Eva A. van
;
Neijens, Peter
;
Smit, Edith G.
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10003923954
Saved in:
49
Brand placement prominence: good for memory! : bad for attitudes?
Reijmersdal, Eva A. van
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 151-153
Persistent link: https://www.econbiz.de/10003860460
Saved in:
50
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
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