Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International Journal of Contemporary Hospitality Management 27 (2015) 8, pp. 1927-1948
Purpose – The purpose of this study was to examine the antecedents and consequences of brand prestige in the private … country club industry. More specifically, it was proposed that five attributes of a private country club form brand prestige … beverage service. In addition, it was also hypothesized that brand prestige can result in three managerial outcomes: social …