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~subject:"Internet marketing"
~subject:"Mobile Business"
~subject:"Online-Marketing"
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Search: subject_exact:"Loyalty card"
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Internet marketing
Mobile Business
Online-Marketing
Kundenbindungsprogramm
879
Loyalty program
879
Beziehungsmarketing
459
Relationship marketing
456
Consumer behaviour
413
Konsumentenverhalten
413
Einzelhandel
134
Retail trade
133
Rabatt
94
Rebate
90
Customer satisfaction
84
Kundenzufriedenheit
84
Theorie
84
Theory
84
Deutschland
79
Sales promotion
76
Verkaufsförderung
76
Germany
75
USA
67
United States
67
Kundenbindung
62
Marketing management
55
Marketingmanagement
55
Loyalty programs
54
Preismanagement
50
Pricing strategy
50
Dienstleistungsqualität
43
Service quality
43
Customer retention
37
Hotel industry
37
Hotellerie
37
Online retailing
35
Online-Handel
35
Mobile business
31
Lebensmitteleinzelhandel
29
Food retailing
28
Mobile communications
28
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26
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Article
54
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9
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48
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6
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6
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English
57
German
6
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Ha, Young
4
Im, Hyunjoo
4
Prein, Jan
4
Yancey, Scott
3
Mann, Andreas
2
Plante, Daniel
2
Wray, Jeffrey
2
Andrews, Michelle
1
Apaolaza, Vanessa
1
Artal Tur, Andrés
1
Ba, Sulin
1
Bacile, Todd J.
1
Balakrishnan, Janarthanan
1
Banerjee, Sy
1
Banerjee, Syagnik
1
Banerjee, Syagnik (Sy)
1
Barrutia, José M.
1
Bartsch, Silke
1
Battaglia, Daryl
1
Berman, Barry
1
Bowie, Angel M.
1
Cameron, Dave
1
Campo, Sara
1
Cassia, Fabio
1
Chen, Chin-yao
1
Chen, Haipeng
1
Chen, Jun-ming
1
Chen, Xudong
1
Cheng, Xianghui
1
Chokkannan, Pradeepkumar
1
Chou, Yu-jen
1
Choudhary, Vidyanand
1
Cox, Carmen
1
Cui, Nan
1
Deng, Shiming
1
Dickinger, Astrid
1
Duan, Yongrui
1
Dwivedi, Yogesh Kumar
1
Echebarria, Carmen
1
Faber, Ron
1
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epubli GmbH
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Journal of retailing and consumer services
6
Information systems research : ISR
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
International journal of contemporary hospitality management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of the Academy of Marketing Science
2
Asia Pacific journal of marketing and logistics
1
Biometrics and neuroscience research in business and management : advances and applications
1
Bridging the gap between advertising academia and practice
1
Business horizons
1
Cases on SMEs and open innovation : applications and investigations
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
1
European journal of marketing : EJM
1
European journal of operational research : EJOR
1
Forum Marketing
1
Gabler Research / Forum Marketing
1
Interfaces : the INFORMS journal on the practice of operations research
1
International business and economics research journal
1
International journal of Indian culture and business management : IJICBM
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic customer relationship management : IJECRM
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management & enterprise development : IJMED
1
International journal of management and marketing research : IJMMR
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of hospitality marketing & management
1
Journal of international business and economics : JIBE
1
Journal of payments strategy & systems
1
Journal of service management
1
Journal of vacation marketing : an international journal
1
Schriftenreihe Marketing, Management
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
The journal of product & brand management
1
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ECONIS (ZBW)
63
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1
Uncovering consumers' subconscious responses to marketing stimuli
Sari, Hasrini
;
Simatupang, Tota
- In:
Biometrics and neuroscience research in business and …
,
(pp. 279-294)
.
2024
Persistent link: https://www.econbiz.de/10014560406
Saved in:
2
The effects of constrained mobile coupons in the mobile channel
Zhang, Hongchao
;
Yu, Yu
;
Qin, Yinggao
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014373389
Saved in:
3
Optimal promotion strategies of online marketplaces
Cheng, Xianghui
;
Deng, Shiming
;
Jiang, Xuan
;
Li, Yanhai
- In:
European journal of operational research : EJOR
306
(
2023
)
3
,
pp. 1264-1278
Persistent link: https://www.econbiz.de/10014279760
Saved in:
4
The fashion retailer's opportunity : effect of deal-seeking behavior on mobile shopping intention of showroomers
Chokkannan, Pradeepkumar
;
Saripalli, Bhavani Shankar
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
5
,
pp. 1187-1205
Persistent link: https://www.econbiz.de/10014285987
Saved in:
5
How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui
;
Liu, Tonghui
;
Mao, Zhixin
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013169584
Saved in:
6
Perceived price and trustworthiness of online reviews : different levels of promotion and customer type
Pan, Huifeng
;
Liu, Zhiqiang
;
Ha, Hong Youl
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3834-3854
Persistent link: https://www.econbiz.de/10013413105
Saved in:
7
The determinants of women's redemption of geo-targeted m-coupons
Ladhari, Riadh
;
Hudon, Tristan
;
Massa, Elodie
;
Souiden, …
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013209628
Saved in:
8
Brand-generated social media content and its differential impact on loyalty program members
Hernández-Ortega, Blanca I.
;
Stanko, Michael A.
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1071-1090
Persistent link: https://www.econbiz.de/10013390497
Saved in:
9
Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
Saved in:
10
Coupons or free shipping? : effects of price promotion strategies on online review ratings
Wu, Ji
;
Zhao, Haichuan
;
Chen, Haipeng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 633-652
Persistent link: https://www.econbiz.de/10012599910
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