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~subject:"Markenführung"
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Search: subject:"Destination branding"
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Markenführung
Brand management
83
Tourism marketing
79
Tourismusmarketing
79
Destinationsmanagement
65
Destination management
64
Brand image
56
Markenimage
56
destination branding
46
Destination branding
43
Tourism
43
Tourismus
42
Designation of origin
18
Herkunftsbezeichnung
18
Holiday behaviour
18
Urlaubsverhalten
18
Tourism industry
16
Tourismuswirtschaft
16
Destination Branding
15
Destination image
10
Place marketing
10
Standortmarketing
10
Internet marketing
9
Online-Marketing
9
Australia
8
Tourism Marketing
8
Tourism destination
8
Tourismusregion
8
Beziehungsmarketing
7
Relationship marketing
7
Australien
6
City marketing
6
Social Web
6
Social web
6
Stadtmarketing
6
Stakeholder
6
destination image
6
tourism
6
Destination marketing
5
Bibliometrics
4
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Online availability
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Undetermined
51
Free
6
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Article
83
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Article in journal
82
Aufsatz in Zeitschrift
82
Aufsatz im Buch
1
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1
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1
Konferenzbeitrag
1
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English
83
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Pike, Steven
5
Wang, Ying
3
Bianchi, Constanza
2
Chekalina, Tatiana
2
Fuchs, Matthias
2
Kavaratzis, Mihalis
2
Khoo-Lattimore, Catheryn
2
Kumar, Vikas
2
Leicht, Thomas
2
Lexhagen, Maria
2
Williams, Helena A.
2
Yang, Fiona X.
2
Aarstad, Jarle
1
Abbas, Rumaila
1
Abu Saleh, Mohammad
1
Al Saed, Rashad
1
Amin, Insha
1
Andéhn, Mikael
1
Ashton, Ann Suwaree
1
Babalou, Vahideh
1
Bae, Joonheui
1
Barrio-García, Salvador del
1
Beatson, Amanda
1
Ben Youssef, Kamel
1
Bhakuni, Kalpana
1
Biggins, Rebecca
1
Blumrodt, Jens
1
Boaler, Maria
1
Borg, Erik A.
1
Braun, Erik
1
Bregoli, Ilenia
1
Cardona, Adolfo Rudy
1
Casado Claro, María-Francisca
1
Castañeda García, J. Alberto
1
Cesareo, Ludvica
1
Chao, Emmanuel
1
Chen, Joseph
1
Chen, Ning
1
Chi, Christina G.
1
Chien, P. Monica
1
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Tourism management : research, policies, practice
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Journal of travel and tourism marketing
6
Journal of vacation marketing : an international journal
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Tourism management perspectives : TMP
4
Journal of business research : JBR
3
Journal of destination marketing & management
3
Journal of vacation marketing
3
Enlightening tourism : ET ; a pathmaking journal
2
International journal of event and festival management
2
International journal of leisure and tourism marketing : IJLTM
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Tourism and hospitality research : the surrey quarterly review
2
African journal of business and economic research : AJBER
1
Business analyst : a refereed journal of Shri Ram College of Commerce
1
Cogent business & management
1
Contemporary studies of risks in emerging technology
1
European research on management and business economics
1
Global journal of business management : GJBM
1
International journal of Indian culture and business management : IJICBM
1
International journal of contemporary hospitality management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International review on public and non-profit marketing
1
Inventi impact: retailing & consumer services
1
Inventi impact: supply chain & logistics
1
Journal of global marketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of hospitality marketing & management
1
Journal of international trade & commerce
1
Journal of investment and management : JIM
1
Journal of marketing management : MM
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
Journal of tourism, sustainability and well-being
1
Journal of world economic review
1
The journal of applied business research
1
The marketing review
1
Tourism and hospitality research : THR
1
Tourism planning & development
1
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ECONIS (ZBW)
83
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31
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31
Place branding and place marketing : a contemporary analysis of the literature and usage of terminology
Kumar, Navin
;
Panda, Rajeev Kumar
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 255-292
Persistent link: https://www.econbiz.de/10012129603
Saved in:
32
Destination and tourism business brand consistency in Binh Thuan, Vietnam
Vien Tran Truc Pham
;
Pearce, Douglas G.
- In:
Journal of vacation marketing
25
(
2019
)
1
,
pp. 37-50
Persistent link: https://www.econbiz.de/10011986589
Saved in:
33
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
34
Challenges of branding Iran : perspectives of Iranian tourism suppliers
Khodadadi, Masood
- In:
Tourism planning & development
16
(
2019
)
1
,
pp. 112-117
Persistent link: https://www.econbiz.de/10012174499
Saved in:
35
The mechanism of tourism slogans on travel intention based on Unique Selling Proposition (USP) theory
Wang, Ying
;
Huang, Li
;
Li, Jixin
;
Yang, Yang
- In:
Journal of travel and tourism marketing
36
(
2019
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10012179416
Saved in:
36
Storytelling in the context of destination marketing : an analysis of conceptualisations and impact measurement
Ben Youssef, Kamel
;
Leicht, Thomas
;
Marongiu, Lidia
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 696-713
Persistent link: https://www.econbiz.de/10012202788
Saved in:
37
The sun and beach myth : the impact of pull-based factors and "things-to-do" on tourists' motivations and place images
Gertner, Rosane K.
;
João, Freire
- In:
International journal of leisure and tourism marketing …
6
(
2019
)
3/4
,
pp. 194-213
Persistent link: https://www.econbiz.de/10012160470
Saved in:
38
Destination
branding
strategy : a case study of Madhya Pradesh
Sharma, Poonam
- In:
Global journal of business management : GJBM
13
(
2019
)
2
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012172783
Saved in:
39
The influence of customer-based brand equity on destination loyalty in Malaysian urban destinations
Wong, Philip Pong Weng
- In:
Tourism analysis : an interdisciplinary tourism & …
24
(
2019
)
2
,
pp. 249-254
Persistent link: https://www.econbiz.de/10012111347
Saved in:
40
The marvel of Taj : a competitive advantage in brand positioning in tourism
Bhakuni, Kalpana
;
Kapoor, Sheetal
- In:
Business analyst : a refereed journal of Shri Ram …
40
(
2019
)
1
,
pp. 45-57
Persistent link: https://www.econbiz.de/10012391609
Saved in:
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