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~subject:"Marketing management"
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Marketing management
Retail marketing
581
Handelsmarketing
536
Germany
240
Deutschland
239
Einzelhandel
194
Retail trade
191
Theorie
142
Theory
142
Consumer behaviour
116
Beziehungsmarketing
114
Relationship marketing
114
Konsumentenverhalten
110
Marketing
61
Distribution channel
53
Vertriebsweg
53
Marketingmanagement
50
Lebensmitteleinzelhandel
48
Food retailing
46
Online retailing
46
Online-Handel
46
Lieferantenmanagement
40
Supplier relationship management
40
Brand management
39
Handelsmarke
38
Markenführung
38
Store brand
38
Handel
37
Erfolgsfaktor
36
Success factor
36
Electronic Commerce
35
Handelsbetrieb
33
Retail management
30
Handelsmanagement
29
E-commerce
28
Internet
25
Market research
24
Marktforschung
24
Mobile Marketing
24
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Czech-Winkelmann, Susanne
2
Nyilasy, Gergely
2
Ots, Mart
2
Schmieder, Ulf-Marten
2
Argila Irurita, Ana Maria
1
Bastian, Antje
1
Bauer, Thomas
1
Benkenstein, Martin
1
Berger, Doris
1
Bonnemeier, Sebastian
1
Burkhardt, Achim
1
Chaniago, Harmon
1
Chen, Zhengyi
1
Chiguvi, Douglas
1
Dohet-Gremminger, Annick
1
Dorner, Babette
1
Drzazga, Marek
1
Efawati, Yen
1
Ergenzinger, Rudolf
1
Esch, Franz-Rudolf
1
Faßnacht, Martin
1
Fenner, Frank
1
Franke, Nikolaus
1
Gartmeier, Vanessa
1
Girotto, Michele
1
Gruninger-Hermann, Christian
1
Gupta, Devashish Das
1
Hallay-Losch, Iris
1
Haller, Sabine
1
Heidel, Bernhard
1
Huang, Ying
1
Hurmerinta-Peltomäki, Leila
1
Jewell, Robert D.
1
Kaapke, Andreas
1
Katsaras, Nikolaos
1
Kenning, Peter
1
Krulis-Randa, Jan S.
1
Ludewig, Dirk
1
Mattmüller, Roland
1
Mau, Gunnar
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Fördergesellschaft Marketing an der Universität Augsburg
1
Institut für Handelsforschung <Köln>
1
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Handelsforschung
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Akzente
1
Betriebswirtschaftliche Forschungsergebnisse
1
Business horizons
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
1
Edition Lebensmittel Zeitung
1
Entrepreneurial business and economics review : EBER
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Business-to-business-Marketing
1
Gabler Research
1
Gabler Research / Hallesche Schriften zur Betriebswirtschaft
1
Gabler-Edition Wissenschaft
1
Handbook of research on retailer-consumer relationship development
1
International journal of business and globalisation : IJBG
1
International journal of business performance management
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Markt und Konsum
1
Marktstrategische Veränderungen in der Hersteller-Handels-Dyade
1
Modernes Marketing für Studium und Praxis
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Prace naukowe / Uniwersytetui Ekonomicznego w Katowicach
1
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
1
Retailing in the 21st century : current and future trends
1
Schriften zur Handelsforschung
1
Schriftenreihe Marketing Management
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
SpringerLink / Bücher
1
The Entrepreneurship-Innovation-Marketing Interface : proceedings of the Symposium, Karlsruhe
1
The European retail digest : the authoritative guide to trends and developments in retailing across Europe
1
The international review of retail, distribution and consumer research
1
Theoretische Fundierung und praktische Relevanz der Handelsforschung
1
Wertschöpfung im Handel
1
Working paper / The Food Industry Center, University of Minnesota
1
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ECONIS (ZBW)
47
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1
Emergent marketing strategies and their influence on the Customer Value Proposition of Fast-Moving Consumer Goods (FMCG) businesses during Covid 19 Pandemic in Botswana
Chiguvi, Douglas
;
Sepepe, Thuso
-
2023
Persistent link: https://www.econbiz.de/10014285228
Saved in:
2
The implementation of integrated marketing communication on retail business : Moslem consumers' perceptions
Chaniago, Harmon
;
Efawati, Yen
- In:
International journal of business and globalisation : IJBG
30
(
2022
)
2
,
pp. 187-206
Persistent link: https://www.econbiz.de/10013194072
Saved in:
3
Roles and implications of marketing communications in retail settings : a systematic review
Girotto, Michele
;
Solé Moro, Mª Luisa
;
Argila …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 173-199)
.
2022
Persistent link: https://www.econbiz.de/10013281299
Saved in:
4
Unlocking competitiveness through scent names : a data-driven approach
Meng, Hua
;
Zamudio, César
;
Jewell, Robert D.
- In:
Business horizons
61
(
2018
)
3
,
pp. 385-395
Persistent link: https://www.econbiz.de/10011866299
Saved in:
5
Just doing it : theorising integrated marketing communications (IMC) practices
Ots, Mart
;
Nyilasy, Gergely
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 490-510
Persistent link: https://www.econbiz.de/10011698211
Saved in:
6
Innovative positioning as a marketing tool of retailers on the food market
Śmigielska, Grażyna
;
Stefańska, Magdalena
- In:
Entrepreneurial business and economics review : EBER
5
(
2017
)
1
,
pp. 77-90
Persistent link: https://www.econbiz.de/10011802919
Saved in:
7
Influence of selectd groceries' marketing mix elements on business performance in the Eastern Province of Sri Lanka : retailers' perspective
Mujahid Hilal, Mohamed Ismail
;
Mubarak, Kaldeen Mohamed
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 198-213
Persistent link: https://www.econbiz.de/10011317298
Saved in:
8
Integrated marketing communications (IMC) : why does it fail? ; an analysis of practitioner mental models exposes barriers of IMC implementation
Ots, Mart
;
Nyilasy, Gergely
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10011296215
Saved in:
9
Retail and social media marketing : innovation in the relationship between retailers and consumers
Negri, Francesca
- In:
Handbook of research on retailer-consumer relationship …
,
(pp. 426-448)
.
2014
Persistent link: https://www.econbiz.de/10010380108
Saved in:
10
Wertschöpfung im Handel durch Shopper Marketing
Gartmeier, Vanessa
;
Mau, Gunnar
- In:
Wertschöpfung im Handel
,
(pp. 122-139)
.
2014
Persistent link: https://www.econbiz.de/10010257717
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