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~subject:"Marketingmanagement"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Lehrbuch"
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Marketingmanagement
Services marketing
708
Dienstleistungsmarketing
700
Beziehungsmarketing
208
Relationship marketing
208
Dienstleistungsqualität
188
Service quality
188
Consumer behaviour
169
Konsumentenverhalten
169
Dienstleistung
119
Customer satisfaction
118
Kundenzufriedenheit
118
Dienstleistungssektor
103
Service industry
102
Services
79
Service-Dominant Logic
76
Service-dominant logic
76
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Kundenintegration
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Marketing
60
Betriebliche Wertschöpfung
58
Theory
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Value creation
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Lieferantenmanagement
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Supplier relationship management
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Marketing theory
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Marketingtheorie
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Theorie
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USA
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United States
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Dienstleistungsmanagement
53
Brand management
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Markenführung
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Service management
52
Marketing management
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services marketing
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2
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2
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2
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Swani, Kunal
2
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1
Agrawal, Shiv Ratan
1
Agyei, Paul Mensah
1
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1
Akaka, Melissa Archpru
1
Akkaranai Kwanyou
1
Albinsson, Pia A.
1
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1
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1
Anand, Gunjan
1
Areni, Charles Scott
1
Aulōnitēs, Geōrgios I.
1
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1
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1
Balaraman, Pravin
1
Bennett, Rebekah
1
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1
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1
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UVK Verlag
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Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of retail & distribution management
2
Journal of strategic marketing
2
Managing service quality : MSQ ; an international journal
2
UTB / Tourismus, Betriebswirtschaftslehre
2
Academic journal of economic studies
1
Asia Pacific journal of marketing and logistics
1
Bangladesh journal of political economy
1
European journal of marketing : EJM
1
Global business and finance review
1
Health marketing quarterly
1
International journal of business & management : IJoBM
1
International journal of business excellence : IJBEX
1
International journal of economic research
1
International journal of management & transformation : ... annual edition
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and non-profit marketing
1
Investment management and financial innovations
1
Journal of business research : JBR
1
Journal of business-to-business marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of strategy and management
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Marketing : ZFP ; journal of research and management
1
Marketing i menedžment innovacij : m&mi
1
Marketing intelligence & planning
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Meffert-Marketing-Edition
1
Services marketing quarterly
1
South Asian journal of management : SAJM
1
Studienbrief / Hochschulverbund Distance Learning / Marketing sozialer und öffentlicher Unternehmen
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The IMP journal
1
Tourism management : research, policies, practice
1
Vision : the journal of business perspective
1
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
1
Zagreb international review of economics & business
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ECONIS (ZBW)
51
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1
Personal traits service marketing mix and corporate image influence the customer satisfaction of Shabu Restaurants in Thailand
Pichyada Pheunpha
- In:
International journal of business & management : IJoBM
10
(
2022
)
2
,
pp. 55-66
Persistent link: https://www.econbiz.de/10013499085
Saved in:
2
Marketing of an academic program : case study of an engineering program
Kuzior, Aleksandra
;
Grebski, Michalene
;
Grebski, Wes
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10013093230
Saved in:
3
Strategizing for premium positioning : the case of hotel grandeur
Chowdhary, Rupal
;
Anand, Gunjan
;
Kapooria, Pallavi Joshi
; …
- In:
South Asian journal of management : SAJM
28
(
2021
)
3
,
pp. 195-211
Persistent link: https://www.econbiz.de/10012792569
Saved in:
4
The evolution of B2B strategies in the rise of value co-creation and service management
Chowdhury, Naushaba
;
Balaraman, Pravin
;
Liu, Jonathan
- In:
Journal of strategy and management
16
(
2023
)
4
,
pp. 708-732
Persistent link: https://www.econbiz.de/10014433014
Saved in:
5
Achieving excellence in services marketing : roles in customer delight
Mandal, Pratap Chandra
- In:
International journal of business excellence : IJBEX
20
(
2020
)
3
,
pp. 359-374
Persistent link: https://www.econbiz.de/10012199135
Saved in:
6
Positioning strategies for B2B service markets
Agyei, Paul Mensah
;
Manu, Franklyn A.
;
Coffie, Stanley
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 405-419
Persistent link: https://www.econbiz.de/10014226541
Saved in:
7
Service marketing strategies and performances of tourism and hospitality enterprises : implications from a small border province in Thailand
Piriya Pholphirul
;
Pungpond Rukumnuaykit
;
Teerawat …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
5
,
pp. 887-905
Persistent link: https://www.econbiz.de/10013390820
Saved in:
8
Service marketing mix strategy and service loyalty towards hotel's success
Ekawati, Ni Wayan
;
Yasa, Ni Nyoman Kerti
- In:
Global business and finance review
23
(
2018
)
1
,
pp. 63-74
Persistent link: https://www.econbiz.de/10011849914
Saved in:
9
Moderating role of environmental dynamism on the relationship between service marketing mix, marketing orientation and microfinance performance : a conceptual model
Abidemi, Bello Taofik
;
Fairol Halim
;
Alshauibi, Ahmad
- In:
Academic journal of economic studies
4
(
2018
)
3
,
pp. 40-46
Persistent link: https://www.econbiz.de/10011917708
Saved in:
10
Marketing mix elements and customer service satisfaction : empirical evidence in the Malaysia edutainment theme park industry
Mohd. Haniff Jedin
;
Balachandran, Indra
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012607285
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