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~subject:"Online retailing"
~subject:"United States"
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Online retailing
United States
Consumer behaviour
170
Konsumentenverhalten
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USA
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Salespeople
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Social Web
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Social web
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Verkaufspersonal
38
Brand management
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Markenführung
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Brand image
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Markenimage
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Werbewirkung
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Personality psychology
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Persönlichkeitspsychologie
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Beziehungsmarketing
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Customer satisfaction
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Kundenzufriedenheit
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Relationship marketing
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Marketing management
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Marketingmanagement
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Einzelhandel
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Internet marketing
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Online-Marketing
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Retail trade
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Marketing theory
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Marketingtheorie
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Purchase decision
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Online-Handel
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Marketing
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Viral marketing
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Virales Marketing
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Markenartikel
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Arnold, Todd J.
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Baker, Thomas L.
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Beatty, Sharon E.
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Gillison, Stephanie T.
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Albaum, Gerald S.
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Brashear-Alejandro, Thomas
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D'Souza, Giles
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Jeon, Hyo Jin
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Kemp, Elyria
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Landry, Timothy D.
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Moriuchi, Emi
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Nakata, Cheryl
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Rahman, Mahabubur
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Rajamma, Rajasree K.
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An, Enxi
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Anaza, Nwamaka
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Journal of marketing theory and practice
83
Journal of marketing theory and practice : JMTP
55
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ECONIS (ZBW)
138
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1
Marketing through the eyes of senior management : insights from Fortune 500 reporting
Frösén, Johanna
;
Stewart, David W.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10013483440
Saved in:
2
What drives generation-y women to buy fashion items online?
Parker, Christopher J.
;
Kuo, Hsin-Yun
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
3
,
pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
Saved in:
3
Beyond stars : role of discrete emotions on online consumer review helpfulness
Srivastava, Vartika
;
Kalro, Arti D.
;
Raizada, Gaurav
; …
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
2
,
pp. 137-157
Persistent link: https://www.econbiz.de/10014514622
Saved in:
4
Teaching R-A theory to develop future business practitioners' decision making skills
Levin, Michael
;
Liu, Yiyuan
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
4
,
pp. 542-554
Persistent link: https://www.econbiz.de/10013358810
Saved in:
5
Price reactions to a rival's market exit : evidence from the U.S. airline industry
Aghaie, Sina
;
Javadinia, Amir
;
Cockrell, Seth A.
- In:
Journal of marketing theory and practice : JMTP
31
(
2023
)
1
,
pp. 115-127
Persistent link: https://www.econbiz.de/10013483443
Saved in:
6
As the wheel turns toward the future of retailing
Babin, Barry J.
;
Feng, Cong
;
Borges, Adilson
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
1
,
pp. 78-91
Persistent link: https://www.econbiz.de/10012483507
Saved in:
7
Examining scarcity in mobile promotion and purchase intention : the role of location
Sun, Qin
;
Rajamma, Rajasree K.
;
Heisley, Deborah D.
; …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013204876
Saved in:
8
Third-party procedural justice perceptions : the mediating effect on the relationship between eWOM and likelihood to purchase
Williams, David
;
Crittenden, Victoria Lynn
;
Henley, Amy
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 86-107
Persistent link: https://www.econbiz.de/10013204893
Saved in:
9
Effects of hedonic shopping motivations and gender differences on compulsive online buyers
Wang, Xuhui
;
Ali, Fayaz
;
Tauni, Muhammad Zubair
;
Zhang, …
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
1
,
pp. 120-135
Persistent link: https://www.econbiz.de/10013204903
Saved in:
10
Big names and small price tags : an analysis of celebrity endorsement on consumers' perceptions of price, quality, and intent to purchase
Bennett, Delancy H. S.
;
Anaza, Nwamaka A.
;
Andonova, Yana
- In:
Journal of marketing theory and practice : JMTP
30
(
2022
)
2
,
pp. 154-171
Persistent link: https://www.econbiz.de/10013358762
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