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Marketing management
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ECONIS (ZBW)
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Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Mothersbaugh, David L.
;
Best, Roger J.
-
2007
-
10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003370094
Saved in:
2
Essentials of marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2006
-
10. ed.
Persistent link: https://www.econbiz.de/10002705289
Saved in:
3
Marketing
Kerin, Roger A.
;
Hartley, Steven W.
;
Berkowitz, Eric N.
; …
-
2006
-
8. ed., internat. ed
Persistent link: https://www.econbiz.de/10002479807
Saved in:
4
Basic marketing : a global-managerial approach
Perreault, William D.
;
McCarthy, Edmund Jerome
-
2005
-
15. ed., internat. ed
Persistent link: https://www.econbiz.de/10001950109
Saved in:
5
Relationship selling and sales management
Johnston, Mark W.
;
Marshall, Greg W.
-
2005
-
Internat. ed
Persistent link: https://www.econbiz.de/10001945396
Saved in:
6
The marketing plan handbook
Wood, Marian Burk
-
2005
-
2. ed., internat. ed
Persistent link: https://www.econbiz.de/10002174964
Saved in:
7
Accountable marketing : the economics of data-driven marketing
Rosenwald, Peter J.
-
2004
Persistent link: https://www.econbiz.de/10001962037
Saved in:
8
Integrated advertising, promotion, & marketing communications
Clow, Kenneth E.
;
Baack, Donald
-
2004
-
2. ed
Persistent link: https://www.econbiz.de/10001783094
Saved in:
9
Consumer behavior : building marketing strategy
Hawkins, Del I.
;
Best, Roger J.
;
Coney, Kenneth A.
-
2004
-
9. ed., internat. ed.
Persistent link: https://www.econbiz.de/10001725923
Saved in:
10
Marketing strategy : a decision-focused approach
Walker, Orville C.
;
Boyd, Harper W.
;
Mullins, John W.
; …
-
2003
-
4. ed
Persistent link: https://www.econbiz.de/10001661425
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