Lee, Seungbum; Ross, Stephen D. - In: Sport, Business and Management: An International Journal 2 (2012) 2, pp. 156-168
Purpose – The purpose of this study is to identify the decision making factors of sport sponsorship in the global market context using Analytic Hierarchy Process (AHP). Design/methodology/approach – To facilitate AHP hierarchy construction, three criteria level factors and a total of 13...