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Search: person:"Ross, Stephen D."
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Professional sports
5
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5
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5
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4
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4
Consumer behaviour
3
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3
Brand extension
2
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2
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English
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Ross, Stephen D.
10
Walsh, Patrick
6
Biscaia, Rui
2
Correia, Abel
2
Fujimoto, Junya
2
James, Jeffrey D.
2
Maroco, João
2
Matsuoka, Hirotaka
2
Maxwell, Heather D.
2
Ross, Stephen D
2
Braunstein, Jessica R.
1
Chien, Chih-I. James
1
Fernando Rosado, Antonio
1
James Chien, Chih-I
1
Kim, Yongjae
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Rosado, Antonio Fernando
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Ross, Stephen David
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International journal of sport management and marketing : IJSMM
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : for professionals in the business of marketing sport
1
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ECONIS (ZBW)
8
OLC EcoSci
5
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1
Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions
Biscaia, Rui
;
Correia, Abel
;
Rosado, Antonio Fernando
; …
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10010258933
Saved in:
2
Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions
Biscaia, Rui
;
Correia, Abel
;
Fernando Rosado, Antonio
; …
- In:
Journal of sport management : the official journal of …
27
(
2013
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10010166685
Saved in:
3
Sport teams as brand extensions : a case of Taiwanese baseball
Walsh, Patrick
;
Chien, Chih-I. James
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 138-146
Persistent link: https://www.econbiz.de/10009665739
Saved in:
4
Brand Extension - Sport Teams as Brand Extensions: A Case of Taiwanese Baseball* (*SMA 2011 award-winning paper)
Walsh, Patrick
;
James Chien, Chih-I
;
Ross, Stephen D
- In:
Sport marketing quarterly : for professionals in the …
21
(
2012
)
3
,
pp. 138-147
Persistent link: https://www.econbiz.de/10010030144
Saved in:
5
Brand personality in sport : dimension analysis and general scale development
Braunstein, Jessica R.
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
1
,
pp. 8-16
Persistent link: https://www.econbiz.de/10003965807
Saved in:
6
Examining brand extensions and their potential to dilute team brand associations
Walsh, Patrick
;
Ross, Stephen D.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
4
,
pp. 196-206
Persistent link: https://www.econbiz.de/10008825864
Saved in:
7
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10003816851
Saved in:
8
Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.
;
Fujimoto, Junya
;
Ross, Stephen D.
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 351-366
Persistent link: https://www.econbiz.de/10003921417
Saved in:
9
The impact of team identification on ice hockey brand associations
Ross, Stephen D.
;
Walsh, Patrick
;
Maxwell, Heather D.
- In:
International journal of sport management and marketing …
5
(
2009
)
1/2
,
pp. 196-210
Persistent link: https://www.econbiz.de/10009869565
Saved in:
10
Motives of United States and Japanese professional baseball consumers and level of team identification
James, Jeffrey D.
;
Fujimoto, Junya
;
Ross, Stephen D.
; …
- In:
International journal of sport management and marketing …
6
(
2009
)
4
,
pp. 351-366
Persistent link: https://www.econbiz.de/10009869614
Saved in:
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