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Search: subject:"Advertising Effectiveness"
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Subject
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Advertising
185
Advertising effectiveness
184
Werbewirkung
156
Advertising effects
153
Werbung
140
Consumer behaviour
119
advertising effectiveness
112
Konsumentenverhalten
101
Internet marketing
90
Online-Marketing
83
Brand management
27
Marketing strategy
20
Marketing management
18
Brand image
17
Marketingmanagement
16
Markenimage
15
Social Web
15
Social web
15
Advertising Effectiveness
14
Markenführung
14
Marketing
13
Psychology of advertising
13
Werbepsychologie
13
Advertising media
11
Experiment
11
Fernsehwerbung
11
Strategic marketing
11
Television advertising
11
Emotion
10
Gender
10
Internet
10
Marketing communications
10
Perception
9
Target group
9
Zielgruppe
9
Geschlecht
8
Marketing models
8
Marketing philosophy
8
Brand
7
Celebrity endorsement
7
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Online availability
All
Undetermined
245
Free
44
Type of publication
All
Article
307
Book / Working Paper
27
Other
1
Type of publication (narrower categories)
All
Article in journal
149
Aufsatz in Zeitschrift
149
research-article
88
non-article
14
Graue Literatur
9
Non-commercial literature
9
viewpoint
8
Article
7
review-article
7
Working Paper
5
case-report
5
Arbeitspapier
4
Aufsatz im Buch
4
Book section
4
Hochschulschrift
4
review
3
Conference paper
2
Konferenzbeitrag
2
conceptual-paper
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Sammelwerk
1
Thesis
1
technical-paper
1
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Language
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English
300
Undetermined
30
German
4
Spanish
1
Author
All
Hutter, Katharina
5
Ali, Mazhar
4
Fesenmaier, Daniel R.
4
Johnson, Garrett A.
4
Lewis, Randall A.
4
Martín-Santana, Josefa D.
4
Reinares-Lara, Eva
4
Choe, Yeongbae
3
Clement, Michel
3
Franses, Philip Hans
3
Grigaliunaite, Viktorija
3
Guitart, Ivan A.
3
Kim, Dong Hoo
3
Olbrich, Rainer
3
Phau, Ian
3
Pileliene, Lina
3
Romaniuk, Jenni
3
Rotfeld, Herbert Jack
3
Stienmetz, Jason L.
3
Vermeir, Iris
3
Wu, Linwan
3
Abou Nabout, Nadia
2
Anjum, Munazzah Mehak
2
Basit, Abdul
2
Becker, Maren
2
Bijmolt, Tammo H. A.
2
Brettel, Malte
2
Briggs, Elten
2
Bush, Bianca
2
Cauberghe, Veroline
2
Corkindale, David
2
Cornelis, Erlinde
2
Danaher, Peter J.
2
Diehl, Sandra
2
Dodoo, Naa Amponsah
2
Du, Rui
2
Fam, Kim‐Shyan
2
Franses, Ph.H.B.F.
2
Furnham, Adrian
2
Graefe, Andreas
2
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Institution
All
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
2
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
2
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
2
Université Paris-Dauphine (Paris IX)
2
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
2
Charles H. Dyson School of Applied Economics and Management, Cornell University
1
Faculteit Economie en Bedrijfswetenschappen, Hogeschool-Universiteit Brussel (HUBrussel)
1
Faculteit Toegepaste Economische Wetenschappen, Universiteit Antwerpen
1
Gottfried Wilhelm Leibniz Universität Hannover
1
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Published in...
All
European Journal of Marketing
29
Strategic Direction
19
Journal of Consumer Marketing
16
Journal of marketing communications
13
International journal of advertising : the review of marketing communications
11
Marketing Intelligence & Planning
11
International journal of advertising : the quarterly review of marketing communications
10
Asia Pacific Journal of Marketing and Logistics
6
International Journal of Pharmaceutical and Healthcare Marketing
5
Journal of Services Marketing
5
Journal of promotion management : JPM
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of business research : JBR
4
Journal of marketing research
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Australasian marketing journal
3
International Marketing Review
3
International journal of internet marketing and advertising : IJIMA
3
Journal of Product & Brand Management
3
Marketing intelligence & planning
3
BuR - Business Research
2
Cuadernos de Gestión
2
ERIM Report Series Research in Management
2
EconStor Preprints
2
Economics Papers from University Paris Dauphine
2
Equilibrium
2
International Journal of Sports Marketing and Sponsorship
2
International journal of electronic commerce : IJEC
2
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
2
Journal of Business & Industrial Marketing
2
Journal of Consumer Policy
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Islamic Marketing
2
Journal of Research in Interactive Marketing
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of global marketing
2
Journal of marketing research : JMR
2
Journal of travel and tourism marketing
2
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Source
All
ECONIS (ZBW)
166
Other ZBW resources
128
RePEc
31
EconStor
8
BASE
2
Showing
181
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190
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335
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181
Just the faces : exploring the effects of facial features in print advertising
Xiao, Li
;
Ding, Min
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 338-352
Persistent link: https://www.econbiz.de/10010370739
Saved in:
182
Attitude of Muslim consumers toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
183
Effects of knowledge, testimonials, and ad copy on cruise advertising judgments
Martin, Brett A. S.
;
Vincent, Aaron
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
6
,
pp. 769-774
Persistent link: https://www.econbiz.de/10010478107
Saved in:
184
Empirical generalizations in search engine advertising
Abou Nabout, Nadia
;
Lilienthal, Markus
;
Skiera, Bernd
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 206-216
Persistent link: https://www.econbiz.de/10010402322
Saved in:
185
Prior experience and destination advertising response
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
3
,
pp. 351-359
Persistent link: https://www.econbiz.de/10010406841
Saved in:
186
Multichannel advertising : does print advertising affect search engine advertising?
Olbrich, Rainer
;
Schultz, Carsten D.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1731-1756
Persistent link: https://www.econbiz.de/10010429764
Saved in:
187
Travel distance and response to destination advertising
Choe, Yeongbae
;
Stienmetz, Jason L.
;
Fesenmaier, Daniel R.
- In:
Tourism analysis : an interdisciplinary tourism & …
19
(
2014
)
4
,
pp. 531-539
Persistent link: https://www.econbiz.de/10010429782
Saved in:
188
Assessing the what is beautiful is good stereotype and the influence of moderately attractive and less attractive advertising models on self-perception, ad attitudes, and purchase...
Vermeir, Iris
;
Van de Sompel, Dieneke
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 205-233
Persistent link: https://www.econbiz.de/10010479072
Saved in:
189
Clarifying the relationship between involvement variables and
advertising
effectiveness
among young people
Te'eni-Harari, Tali
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 183-203
Persistent link: https://www.econbiz.de/10010479077
Saved in:
190
Show me the product, show me the model : effect of picture type on attitudes toward advertising
Aydınoğlu, Nilüfer
;
Cian, Luca
- In:
Journal of consumer psychology : JCP : the official …
24
(
2014
)
4
,
pp. 506-519
Persistent link: https://www.econbiz.de/10010410182
Saved in:
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