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Search: subject:"Marketing's influence"
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Marketing influence
6
Marketing management
6
Marketingmanagement
6
Marketing
5
Beziehungsmarketing
2
Consumer behaviour
2
Führungskräfte
2
International marketing function
2
International marketing influence
2
International performance
2
Konsumentenverhalten
2
Managers
2
Market research
2
Marketing's influence
2
Marktforschung
2
Relationship marketing
2
Strategic management
2
Strategic orientations
2
Strategisches Management
2
marketing influence
2
Accountability
1
Betriebswirtschaftslehre
1
Bibliometrics
1
Bibliometrie
1
Business economics
1
Business performance
1
Business unit performance
1
Consumer feelings
1
Contagion effect
1
Corporate Social Responsibility
1
Corporate social performance
1
Corporate social responsibility
1
Customer data breach
1
Customer-brand relationships
1
Decision
1
Dispersion
1
EU countries
1
EU-Binnenmarkt
1
EU-Staaten
1
Entrepreneurial orientation
1
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7
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1
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Article
12
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9
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9
research-article
1
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English
10
Undetermined
2
Author
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Gnizy, Itzhak
2
Kashmiri, Saim
2
Key, Thomas Martin
2
Merlo, Omar
2
Shoham, Aviv
2
Auh, Seigyoung
1
Azab, Carol
1
Clark, Terry
1
Clark, Terry D.
1
Hattula, Johannes D.
1
Hodis, Monica
1
Hsu, Liwu
1
Krush, Michael T.
1
Lukas, Bryan A.
1
Mahajan, Vijay
1
Maistrenko, Volodymyr
1
Minton, Elizabeth A.
1
Nicol, Cameron Duncan
1
Rajaratnam, Daniel
1
Reinecke, Sven
1
Saini, Amit
1
Schindler, Robert M.
1
Schmidt, Martin
1
Schmitz, Christian
1
Sohi, Ravipreet S.
1
Whitwell, Gregory J.
1
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Journal of the Academy of Marketing Science
3
Journal of business research : JBR
2
International Marketing Review
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of Business Research
1
Journal of marketing research : JMR
1
Marketing Letters
1
Technology audit and production reserves
1
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ECONIS (ZBW)
9
RePEc
2
Other ZBW resources
1
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1
Analysis of the marketing impact on the market and the end user of vegetable production
Maistrenko, Volodymyr
- In:
Technology audit and production reserves
6
(
2023
)
4/74
,
pp. 58-62
Persistent link: https://www.econbiz.de/10014497288
Saved in:
2
Marketing's next era : the scope and impact of marketing's future, the reach and legacy of Shelby Hunt
Clark, Terry
;
Azab, Carol
;
Key, Thomas Martin
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535005
Saved in:
3
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
4
Values that shape marketing decisions : influence of chief executive officers' political ideologies on innovation propensity, shareholder value, and risk
Kashmiri, Saim
;
Mahajan, Vijay
- In:
Journal of marketing research : JMR
54
(
2017
)
2
,
pp. 260-278
Persistent link: https://www.econbiz.de/10011697356
Saved in:
5
Birds of a feather : intra-industry spillover of the Target customer data breach and the shielding role of IT, marketing, and CSR
Kashmiri, Saim
;
Nicol, Cameron Duncan
;
Hsu, Liwu
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 208-228
Persistent link: https://www.econbiz.de/10011658057
Saved in:
6
Is more always better? : an investigation into the relationship between
marketing
influence
and managers' market intelligence dissemination
Hattula, Johannes D.
;
Schmitz, Christian
;
Schmidt, Martin
; …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
2
,
pp. 179-186
Persistent link: https://www.econbiz.de/10011337505
Saved in:
7
Dispersion of marketing capabilities : impact on
marketing
's
influence
and business unit outcomes
Krush, Michael T.
;
Sohi, Ravipreet S.
;
Saini, Amit
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
1
,
pp. 32-51
Persistent link: https://www.econbiz.de/10010489570
Saved in:
8
The intellectual ecology of mainstream marketing research : an inquiry into the place of marketing in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
9
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International marketing review
31
(
2014
)
1
,
pp. 51-78
Persistent link: https://www.econbiz.de/10010253927
Saved in:
10
Uncovering the influence of the international marketing function in international firms
Gnizy, Itzhak
;
Shoham, Aviv
- In:
International Marketing Review
31
(
2014
)
1
,
pp. 51-78
marketing
's
influence
. This lacuna is unfortunate, given that internationalization is crucial to many firms in today …
Persistent link: https://www.econbiz.de/10014828555
Saved in:
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