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Search: subject:"Native Advertising"
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Subject
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Advertising
51
Werbung
51
Internet marketing
45
Online-Marketing
45
Advertising effects
38
Werbewirkung
38
Consumer behaviour
28
Konsumentenverhalten
28
Native advertising
27
native advertising
23
Social Web
22
Social web
22
Sponsoring
7
Sponsorship
7
persuasion knowledge
7
Public relations
6
Öffentlichkeitsarbeit
6
Corporate disclosure
5
Unternehmenspublizität
5
Viral marketing
5
Virales Marketing
5
Brand management
4
Facebook
4
Markenführung
4
Website
4
social media
4
Instagram
3
Marketing management
3
Marketingmanagement
3
Personalization
3
Sponsored content
3
disclosure
3
online advertising
3
sponsorship transparency
3
Advertising regulation
2
Banner advertising
2
Credibility
2
Digital media
2
Digitale Medien
2
Experiment
2
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Online availability
All
Undetermined
49
Free
2
Type of publication
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Article
54
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
54
Aufsatz in Zeitschrift
54
Interview
1
Language
All
English
52
German
2
Spanish
1
Author
All
Campbell, Colin L.
4
Poels, Karolien
4
Dens, Nathalie
2
Evans, Nathaniel J.
2
Gao, Ting (Lisa)
2
Huang, Yan
2
Kim, Eunice
2
Kim, Seunghyun
2
Krouwer, Simone
2
Paulussen, Steve
2
Yang, Yanwu
2
Yoon, Hye Jin
2
Youn, Seounmi
2
Aribarg, Anocha
1
Bachmann, Philipp
1
Berlo, Zeph M. C. van
1
Bijmolt, Tammo H. A.
1
Bright, Laura F.
1
Brindisi, Jerry
1
Cauberghe, Veroline
1
Chatterjee, Prabirendra
1
Chen, Huan
1
Chen, Li
1
Choi, Dongwon
1
Chung, Yoo Jin
1
De Cicco, Roberta
1
De Keyzer, Freya
1
Dodoo, Naa Amponsah
1
Dong, Beibei
1
Eisenmann, Marianne
1
Fang, Eric
1
Farrell, Justine Rapp
1
Filippov, Stanislav A.
1
Fischbach, Sarah
1
Fullerton, Jami A.
1
Gal-Or, Esther
1
Geylani, Tansev
1
Grigsby, Jamie L.
1
Grimm, Pamela E.
1
Grisby, Jamie L.
1
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Published in...
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International journal of advertising : the review of marketing communications
8
Journal of promotion management : innovations in planning and applied research
6
Journal of media business studies
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Business horizons
2
International journal of internet marketing and advertising : IJIMA
2
Journal of business research : JBR
2
Journal of marketing
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Business & professional ethics journal
1
Electronic commerce research
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of arts management
1
International journal of economics and financial issues : IJEFI
1
International journal of market research
1
Journal of advertising research
1
Journal of internet commerce
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing research
1
Journal of promotion management : JPM
1
Journal of public policy & marketing
1
Journal of social marketing : JSOCM
1
Journal of the Academy of Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
1
Psychology & marketing
1
Redmarka : revista de marketing aplicado
1
Springer eBook Collection
1
The journal of product & brand management
1
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ECONIS (ZBW)
55
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21
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30
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55
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21
Sponsored content advertising in a two-sided market
Chatterjee, Prabirendra
;
Zhou, Bo
- In:
Management science : journal of the Institute for …
67
(
2021
)
12
,
pp. 7560-7574
Persistent link: https://www.econbiz.de/10012815387
Saved in:
22
The path to people's responses to
native
advertising
in social media : a perspective of self-presentational desire
Yang, Yanwu
;
Gao, Ting (Lisa)
- In:
Information & management : the internat. journal of …
58
(
2021
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012502138
Saved in:
23
Predicting consumer avoidance of
native
advertising
on social networking sites : a survey of facebook users
Chung, Yoo Jin
;
Kim, Eunice
- In:
Journal of promotion management : innovations in …
27
(
2021
)
1
,
pp. 1-26
Persistent link: https://www.econbiz.de/10012385169
Saved in:
24
Can US advertising students recognize an ad in editorial's clothing (
native
advertising
)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
25
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
Saved in:
26
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
27
Native
advertising
in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
28
Native
advertising
credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit
;
Ryan, Tanya
;
Kip, Sema Misci
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 608-619
Persistent link: https://www.econbiz.de/10012257662
Saved in:
29
When less is more : the impact of macro and micro social media influencers' disclosure
Kay, Samantha
;
Mulcahy, Rory
;
Parkinson, Joy
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
3/4
,
pp. 248-278
Persistent link: https://www.econbiz.de/10012248943
Saved in:
30
Native
advertising
in online news : trade-offs among clicks, brand recognition, and website trustworthiness
Aribarg, Anocha
;
Schwartz, Eric M.
- In:
Journal of marketing research
57
(
2020
)
1
,
pp. 20-34
Persistent link: https://www.econbiz.de/10012177863
Saved in:
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