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Search: subject:"banner ads"
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Internet marketing
9
Online-Marketing
9
Advertising effects
7
Consumer behaviour
7
Konsumentenverhalten
7
Werbewirkung
7
Banner ads
5
banner ads
4
Advertising
3
Website
3
Brand management
2
Markenführung
2
Werbung
2
message design
2
Animation
1
Application
1
Banner advertising
1
Brand
1
Brand choice
1
Consumer behaviour internet
1
Consumer impulsiveness
1
Consumer neuroscience
1
Crowdsourcing
1
Data Mining
1
Data mining
1
Digital advertising
1
Disclaimers
1
Disclosures
1
Einzelhandel
1
Facebook
1
Forecasting model
1
Golden Ratio
1
Hedonic banner
1
Hedonic price index
1
Hedonischer Preisindex
1
In-App Banner Ads
1
India
1
Indien
1
Internet
1
Markenartikel
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10
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Casado-Aranda, Luis-Alberto
1
Daştan, İkram
1
Eren-Erdoğmuş, İrem
1
Ficorilli, Michael
1
Gupta, Sunil
1
Hamilton, Mitchell L.
1
Hanssens, Dominique M.
1
Hauser, John R.
1
Hoy, Mariea
1
Humphrey, William F. <Jr.>
1
Ibáñez-Zapata, José-Ángel
1
Joo, Eunsin
1
Kim, Wonkyung
1
Koh, Tat Koon
1
Kononova, Anastasia
1
Kushwaha, Bijay Prasad
1
Laverie, Debra A.
1
Lehmann, Donald R.
1
Lv, Wen
1
Lwin, May
1
Lynch, Kristen
1
Namin, Aidin
1
North, Michael
1
Obal, Michael W.
1
Rinaldo, Shannon B.
1
Rohm, Andrew J.
1
Schmitt, Bernd
1
Singh, Raj Kumar
1
Sánchez-Fernández, Juan
1
Tyagi, Vikas
1
Çiçek, Mesut
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Emerging Markets Journal : EMAJ
1
Information systems research : ISR
1
International journal of advertising : the review of marketing communications
1
International journal of management practice : IJMP
1
Journal of Consumer Policy
1
Journal of financial services marketing : JFSM
1
Journal of marketing communications
1
Journal of retailing and consumer services
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
10
RePEc
1
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1
The effect of message design on
banner
ads
involvement and effectiveness : a study on the Indian tourism industry
Kushwaha, Bijay Prasad
;
Tyagi, Vikas
;
Singh, Raj Kumar
- In:
International journal of management practice : IJMP
15
(
2022
)
4
,
pp. 532-547
Persistent link: https://www.econbiz.de/10013415129
Saved in:
2
It is all about our impulsiveness : hw consumer impulsiveness modulates neural evaluation of hedonic and utilitarian banners
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013364464
Saved in:
3
What makes consumers recall
banner
ads
in mobile applications
Çiçek, Mesut
;
Eren-Erdoğmuş, İrem
;
Daştan, İkram
- In:
Emerging Markets Journal : EMAJ
7
(
2017
)
1
,
pp. 11-16
Persistent link: https://www.econbiz.de/10011857560
Saved in:
4
Impact of message design on banner advertising involvement and effectiveness : an empirical investigation
Namin, Aidin
;
Hamilton, Mitchell L.
;
Rohm, Andrew J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 115-129
Persistent link: https://www.econbiz.de/10012203397
Saved in:
5
Click, click, ad : the proportion of relevant (vs. irrelevant) ads matters when advertising within paginated online content
Kononova, Anastasia
;
Kim, Wonkyung
;
Joo, Eunsin
;
Lynch, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1031-1058
Persistent link: https://www.econbiz.de/10012395639
Saved in:
6
Adopting seekers' solution exemplars in crowdsourcing ideation contests : antecedents and consequences
Koh, Tat Koon
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 486-506
Persistent link: https://www.econbiz.de/10012038241
Saved in:
7
Brand choice via incidental social media exposure
Humphrey, William F. <Jr.>
;
Laverie, Debra A.
;
Rinaldo, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 110-130
Persistent link: https://www.econbiz.de/10011760745
Saved in:
8
Improving banner ad strategies through predictive modeling
Obal, Michael W.
;
Lv, Wen
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 198-212
Persistent link: https://www.econbiz.de/10011760819
Saved in:
9
Click me : an examination of the impact size, color, and design has on banner advertisements generating clicks
North, Michael
;
Ficorilli, Michael
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10011799565
Saved in:
10
Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil
;
Hanssens, Dominique M.
;
Hauser, John R.
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
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