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Customers' online interaction experiences with fashion brands : e-information and e-buying

Loureiro, Sandra Maria Correia; Amorim, Marlene - In: E-business : state of the art of ICT based challenges …, (pp. 81-97). 2017

Persistent link: https://www.econbiz.de/10011858948

How brand personality, brand identification and service quality influence service brand equity

Loureiro, Sandra Maria Correia; Costa-Lopes, Rui; … - In: Cogent business & management 1 (2014), pp. 1-12

During the past couple of decades, brand equity has emerged as one of the key concepts in marketing. Literature … concerned with consumer brand relationship is calling for more studies in order to increase understanding of brand equity … variables on brand equity perceived by consumers. Findings support the proposed model in the service industry revealing that …

Persistent link: https://www.econbiz.de/10012036305

Virtual is so real! : consumers' evaluation of product packaging in virtual reality

Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609

Persistent link: https://www.econbiz.de/10014290771

A systematic review of customer behavior in business-to-business markets and agenda for future research

Bilro, Ricardo Godinho; Loureiro, Sandra Maria Correia; … - In: The journal of business & industrial marketing 38 (2023) 13, pp. 122-142

Persistent link: https://www.econbiz.de/10014472664

Engaging with intelligent voice assistants for wellbeing and brand attachment

Prentice, Catherine; Loureiro, Sandra Maria Correia; … - In: The journal of brand management : an international journal 30 (2023) 5, pp. 449-460

Persistent link: https://www.econbiz.de/10014372615

How Culture Matters in Children's Purchase Influence : A Multi-Level Investigation

Laroche, Michel; Yang, Zhiyong; Kim, Chankon; Richard, … - 2013

Children’s purchase influence (CPI) is an important factor in understanding family consumption behavior. The present study investigated the effects of cultural adaptation, including the role of acculturation and ethnicidentification, on children’s role in family purchase decisions. By...

Persistent link: https://www.econbiz.de/10014152255

Exploring How Intangibility Affects Perceived Risk

Laroche, Michel - 2013

Studies have found that product intangibility increases consumers' perception of risk. However, most of these studies measured the intangibility and perceived risk constructs unidimensionally. The primary objective of this article is to examine the effects of the multiple dimensions of...

Persistent link: https://www.econbiz.de/10013073691

Internet of things and consumer engagement on retail : state-of-the-art and future directions

Ajayi, Samson; Loureiro, Sandra Maria Correia; Langaro, … - In: EuroMed journal of business 18 (2023) 3, pp. 397-423

Persistent link: https://www.econbiz.de/10014380923

Understanding the desire for green consumption : norms, emotions, and attitudes

Nascimento, Jorge; Loureiro, Sandra Maria Correia - In: Journal of business research : JBR 178 (2024), pp. 1-15

Persistent link: https://www.econbiz.de/10014552014